Narrow search
Showing 1 - 10 of 21,705
Cover Image
Marke, Nachhaltigkeit und Verbraucherpolitik : die Gewährleistungsmarke im Spannungsfeld zwischen Unternehmen, Konsumenten und Regulierung
Boltz, Dirk-Mario (ed.); Bruhn, Manfred (ed.);  … - 2022 - 1. Auflage
Persistent link: https://www.econbiz.de/10012801351
Cover Image
The timing of trademark application in innovation processes
Seip, Marcel; Castaldi, Carolina; Flikkema, Meindert; … - In: Technovation : the international journal of … 72/73 (2018), pp. 34-45
Persistent link: https://www.econbiz.de/10012011202
Cover Image
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.; Sullivan, Brandon A. - In: The journal of brand management : an international journal 23 (2016) 3, pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Cover Image
Organizing for brand protection and responding to product counterfeit risk : an analysis of global firms
Wilson, Jeremy M.; Grammich, Clifford; Chan, Fiona - In: The journal of brand management : an international journal 23 (2016) 3, pp. 345-361
Persistent link: https://www.econbiz.de/10011477753
Cover Image
Partnership of trade and manufacturers in the development of trademarks
Sokolov Mladenović, Svetlana; Ćuzović, Đorđe - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 61 (2015) 4, pp. 35-46
Persistent link: https://www.econbiz.de/10011429978
Cover Image
Vertical price control and parallel imports : theory and evidence
Maskus, Keith Eugene - 2000
Parallel imports are genuine products brought into a country without the authorization of the copyright, patent, or trademark owner. Countries vary considerably in their legal treatment of parallel imports, as determined by their choice of exhaustion doctrine. A new model analyzes parallel...
Persistent link: https://www.econbiz.de/10010524263
Cover Image
Will that brand extension hit legal headwinds? : the natural expansion of a trademark
Gelb, Betsy D.; Morris, Bruce; Friedman, Ana - In: Business horizons 64 (2021) 5, pp. 575-585
Persistent link: https://www.econbiz.de/10012990347
Cover Image
Trademark value indicators : evidence from the trademark protection lifecycle in the U.S. pharmaceutical industry
Nasirov, Shukhrat - In: Research policy : policy, management and economic … 49 (2020) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10012511786
Cover Image
Trademark portfolio and enterprise performance : systematic literature review
Huaqing, Ran; Pereira, Leandro; Xiao, Yangao - In: International journal of intellectual property … 12 (2022) 2, pp. 260-280
Persistent link: https://www.econbiz.de/10013256142