1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a … new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion … fashion industry: strategic insights -- 6 maintaining a creative brand image in an omnichannel world -- 7 online brand …

"This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in … promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and … context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore …

"This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its … a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability … should be core and recommended reading for advanced undergraduate and postgraduate students studying Luxury Fashion …

1. Defining Fashion, Luxury, and Luxury Fashion -- 2. Established Methods of classifying Luxury Fashion Brands -- 3. A … New Method for the Classification of Luxury Fashion Brands -- 4. The Producers of “Newness” in Luxury Fashion -- 5. What … Do We Really Consume through Luxury Fashion? -- 6. How Do We Consume Luxury Fashion? -- 7. A Close Look at Cultural …

"This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of …, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a … brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a …