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Marketing cooperation
31
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8
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2
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2
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2
Arnita, Devi
1
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1
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1
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1
Baxter, Stacey M.
1
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1
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1
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1
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1
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1
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9
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5
Driving traffic and customer activity through affiliate marketing
2
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2
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2
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
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1
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1
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1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
36
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Zum Geleit : Content trifft Commerce
Wahrenberger, Mathias
- In:
Marktplätze im Umbruch : digitale Strategien für …
,
(pp. 423-426)
.
2015
Persistent link: https://www.econbiz.de/10011441501
Saved in:
2
Affiliate-Marketing : Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie
Bormann, Patrick
-
2019
Persistent link: https://www.econbiz.de/10011982757
Saved in:
3
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
4
You are judged by the company you keep : reputation leverage in vertically related markets
Choi, Jay Pil
;
Peitz, Martin
- In:
International journal of industrial organization
61
(
2018
),
pp. 351-379
Persistent link: https://www.econbiz.de/10012103441
Saved in:
5
Analyzing the click path of affiliate-marketing campaigns : interacting effects of affiliates' design parameters with merchants' search-engine advertising
Olbrich, Rainer
;
Bormann, Patrick
;
Hundt, Michael
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10012118869
Saved in:
6
Social networks on cashback websites
Ballestar, María Teresa
;
Sainz, Jorge
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1039-1045
Persistent link: https://www.econbiz.de/10011627261
Saved in:
7
Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
Aust, Gerhard
;
Buscher, Udo
- In:
Central European journal of operations research : CEJOR …
24
(
2016
)
1
,
pp. 127-147
Persistent link: https://www.econbiz.de/10011665769
Saved in:
8
Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Ilicic, Jasmina
;
Baxter, Stacey
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
3
,
pp. 200-208
Persistent link: https://www.econbiz.de/10011311812
Saved in:
9
Bundling and joint marketing by rival firms
Jeitschko, Thomas D.
;
Jung, Yeonjei
;
Kim, Jaesoo
- In:
Journal of economics & management strategy : JEMS
26
(
2017
)
3
,
pp. 571-589
Persistent link: https://www.econbiz.de/10011752350
Saved in:
10
Detangling consumer attitudes to better explain co-branding success
Ho, Han-Chiang
;
Lado Coustré, Nora
;
Rivera-Torres, Pilar
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 704-721
Persistent link: https://www.econbiz.de/10011808397
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