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Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 16 (2016) 4, pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
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Qualitative research in marketing : what can academics do better?
Crick, James M. - In: Journal of strategic marketing 29 (2021) 5, pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
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Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
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Religion-related research in the journal of macromarketing, 1981-2014
Drenten, Jenna; McManus, Kristy - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 377-387
Persistent link: https://www.econbiz.de/10011623702
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The evolution of retailing : a meta review of literature
McArthur, Ellen; Weaven, Scott; Dant, Rajiv P. - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 272-286
Persistent link: https://www.econbiz.de/10011561561
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Customer delight : a review and agenda for research
Barnes, Donald C.; Krallman, Alexandra - In: Journal of marketing theory and practice : JMTP 27 (2019) 2, pp. 174-195
Persistent link: https://www.econbiz.de/10012181615
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Research trajectories of Service-Dominant Logic : emergent themes of a unifying paradigm in business and management
Pohlmann, Attila; Kaartemo, Valtteri - In: Industrial marketing management : the international … 63 (2017), pp. 53-68
Persistent link: https://www.econbiz.de/10011730101
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Reflections on a decade of EJM and marketing scholarship : the good, the bad, and the future
Lee, Nick - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1774-1798
Persistent link: https://www.econbiz.de/10011773701
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A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133
Persistent link: https://www.econbiz.de/10011902852