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The value of crowdsourcing : c...
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Consumer behaviour
8
Konsumentenverhalten
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Beziehungsmarketing
3
Crowdfunding
3
Relationship marketing
3
Artificial intelligence
2
Business start-up
2
Crowdsourcing
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Dienstleistungsqualität
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Objectification
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Personizing
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Produktentwicklung
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Produktgestaltung
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Service quality
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Unternehmensgründung
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crowdfunding
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crowdsourcing
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mass customization
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new products
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self-design
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Schreier, Martin
22
Fuchs, Christoph
7
Sorescu, Alina
6
Peres, Renana
4
Van Osselaer, Stijn M. J.
4
Kaiser, Ulrike
3
Schweidel, David A.
3
Franke, Nikolaus
2
Acar, Oguz Ali
1
Bitterl, Rosalia
1
Bitterl, Sally
1
Bruckberger, Gianna
1
Dahl, Darren W.
1
Fuchs, Matthias
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Goodman, Joseph K.
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Hieke, Silke
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Janiszewski, Chris A.
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Jong, Martijn G. de
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Lim, Sarah
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Moreau, C. Page
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Nishikawa, Hidehiko
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Oberhauser, Stefan
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Ogawa, Susumu
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Prandelli, Emanuela
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Prügl, Reinhard
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing research
4
Journal of retailing
4
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Marketing Letters
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Innovation und Entrepreneurship
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Innovation in the digital economy : a broader view of its scope, antecedents, and consequences
Sorescu, Alina
;
Schreier, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 627-631
Persistent link: https://www.econbiz.de/10012587365
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2
IJRM 2021-2024 : innovation, speed, diversity, let’s push things forward together
Schreier, Martin
;
Peres, Renana
;
Schweidel, David
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 807-810
Persistent link: https://www.econbiz.de/10013191767
Saved in:
3
Earmarking donations to charity : cross-cultural evidence on its appeal to donors across 25 countries
Fuchs, Christoph
;
Jong, Martijn G. de
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
66
(
2019
)
10
,
pp. 4820-4842
Persistent link: https://www.econbiz.de/10012305303
Saved in:
4
Customization in luxury brands: can valentino get personal?
Moreau, C. Page
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 937-947
Persistent link: https://www.econbiz.de/10012271990
Saved in:
5
The power of personal
Van Osselaer, Stijn M. J.
;
Fuchs, Christoph
;
Schreier, …
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 88-100
Persistent link: https://www.econbiz.de/10012295810
Saved in:
6
The self-expressive customization of a product can improve performance
Kaiser, Ulrike
;
Schreier, Martin
;
Janiszewski, Chris A.
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 816-831
Persistent link: https://www.econbiz.de/10011762842
Saved in:
7
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
8
The signal value of crowdfunded products
Acar, Oguz Ali
;
Dahl, Darren W.
;
Fuchs, Christoph
; …
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 644-661
Persistent link: https://www.econbiz.de/10012593934
Saved in:
9
Making the world a better place : how crowdfunding increases consumer demand for social-good products
Simpson, Bonnie
;
Schreier, Martin
;
Bitterl, Rosalia
; …
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012492714
Saved in:
10
When consumers become project backers : the psychological consequences of participation in crowdfunding
Bitterl, Sally
;
Schreier, Martin
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 673-685
Persistent link: https://www.econbiz.de/10011956613
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