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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz; Ray, Subhasis - In: Management research review 45 (2022) 4, pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
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Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention
Silva, Leonilde Conceição da; Mainardes, Emerson Wagner; … - In: International review on public and non-profit marketing 17 (2020) 3, pp. 353-373
Persistent link: https://www.econbiz.de/10012292924
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What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha; Phuong Nhi Nguyen Pham; Long Hoang Le - In: International review on public and non-profit marketing 19 (2022) 4, pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
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The champion effect in peer-to-peer giving : successful campaigns highlight fundraisers more than causes
Chapman, Cassandra M.; Masser, Barbara M.; Louis, … - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 3, pp. 572-592
Persistent link: https://www.econbiz.de/10012006712
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Does being religious or not matter? : a qualitative investigation of community fundraising events
Kocaman, Rıdvan; Özmen, Müjdat; Erdoğan, B. Zafer - In: Journal of enterprising communities : people and places … 18 (2024) 2, pp. 265-287
Persistent link: https://www.econbiz.de/10014513101
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Donor recognition : a double-edged sword in charitable giving
Luo, Jun; Gao, Guanlin - In: Journal of philanthropy and marketing 28 (2023) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10014239979
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Reframing the practice of volunteering as a collective endeavour through a focal brand community
Mitchell, Sarah-Louise - In: European journal of marketing 57 (2023) 10, pp. 2683-2712
Persistent link: https://www.econbiz.de/10014448574
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The new face of philanthropy : the role of intrinsic motivation in millennials’ attitudes and intent to donate to charitable organizations
Gorczyca, Matthew; Hartman, Rosanne L. - In: Journal of nonprofit & public sector marketing 29 (2017) 4, pp. 415-433
Persistent link: https://www.econbiz.de/10011783980
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Brand authenticity's influence on charity support intentions
Wymer, Walter; Akbar, Mohammad Muzahid - In: Journal of nonprofit & public sector marketing 31 (2019) 5, pp. 507-527
Persistent link: https://www.econbiz.de/10012200045
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How contruals of money versus time impact consumer charitable giving
MacDonnell, Rhiannon; White, Katherine - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 551-563
Persistent link: https://www.econbiz.de/10011553127