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Strategic branding of destinat...
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essentials
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ECONIS (ZBW)
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1
Triangulating online
brand
reputation,
brand
image, and
brand
identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia
;
Rosati, Massimo
- In:
Online reputation management in destination and …
,
(pp. 213-235)
.
2023
Persistent link: https://www.econbiz.de/10014287208
Saved in:
2
Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon
;
Tung, Vincent
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
Saved in:
3
Branding destination co-creatively : a case study of tourists' involvement in the naming of a local attraction
Kim, Hany
;
Stepchenkova, Svetlana
;
Babalou, Vahideh
- In:
Tourism management perspectives : TMP
28
(
2018
),
pp. 189-200
Persistent link: https://www.econbiz.de/10011942679
Saved in:
4
Agritourism, farm visit, or...? A branding assessment for recreation on farms
Barbieri, Carla
;
Xu, Shuangyu
;
Gil-Arroyo, Claudia
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
8
,
pp. 1094-1108
Persistent link: https://www.econbiz.de/10011608089
Saved in:
5
A measure of medical tourism destination
brand
equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
Saved in:
6
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
7
Where to visit, what to drink? : a cross-national perspective on wine estate
brand
personalities
Morrish, Sussie C.
;
Pitt, Leyland F.
;
Vella, Joseph
; …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011814583
Saved in:
8
Conceptualizing, validating, and managing
brand
equity for tourist satisfaction
Liu, Chih-Hsing
;
Fang, Yen-Po
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
Saved in:
9
The mediating role of
brand
experience in a mid-sized city
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
Saved in:
10
Experiential
brand
deployment : improving tourism
brand
evaluations
Chen, Hsiu-Li
;
Mathews, Shane
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
5
,
pp. 539-559
Persistent link: https://www.econbiz.de/10011701718
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