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Managerial practices for increasing perceived fairness in interorganizational projects

Prasad, Bhaskar; Martens, Rudy; Matthyssens, Paul - In: The open management journal 4 (2011) 1, pp. 28-38

Persistent link: https://www.econbiz.de/10009582732

Market strategy renewal as a dynamic incremental process

Martens, Rudy; Matthyssens, Paul; Vandenbempt, Koen - In: Journal of Business Research 65 (2012) 6, pp. 720-728

Volatile environments often force companies to renew their market strategy. In this study, the focus is on the process aspects of a renewal that is characterized by a high degree of ‘muddling through’. This study wants to (1) show the complexity and incremental nature of market strategy...

Persistent link: https://www.econbiz.de/10010577265

Aligning marketing and purchasing for new value creation

Matthyssens, Paul; Bocconcelli, Roberta; Pagano, Alessandro - In: Industrial marketing management : the international … 52 (2016), pp. 60-73

Persistent link: https://www.econbiz.de/10011447491

Organizational sponsorship and service co-development : a contingency view on service co-development directiveness of business incubators

Vanderstraeten, Johanna; Witteloostuijn, Arjen van; … - In: Technovation : the international journal of … 98 (2020), pp. 1-19

Persistent link: https://www.econbiz.de/10012607998

Unravelling the internal and external drivers of digital servitization : a dynamic capabilities and contingency perspective on firm strategy

Coreynen, Wim; Matthyssens, Paul; Vanderstraeten, Johanna; … - In: Industrial marketing management : the international … 89 (2020), pp. 265-277

Persistent link: https://www.econbiz.de/10012290051

Boosting servitization through digitization : pathways and dynamic resource configurations for manufacturers

Coreynen, Wim; Matthyssens, Paul; Van Bockhaven, Wouter - In: Industrial marketing management : the international … 60 (2017), pp. 42-53

Persistent link: https://www.econbiz.de/10011672011

Being flexible through customization - the impact of incubator focus and customization strategies on incubatee survival and growth

Vanderstraeten, Johanna; Witteloostuijn, Arjen van; … - In: Journal of engineering and technology management : JET-M 41 (2016), pp. 45-64

Persistent link: https://www.econbiz.de/10011596441

The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities

Poucke, Eline van; Matthyssens, Paul; Weele, Arjan J. van; … - In: Industrial marketing management : the international … 83 (2019), pp. 104-114

Persistent link: https://www.econbiz.de/10012146613

Enhancing cost savings through early involvement of purchasing professionals in sourcing projects : Bayesian estimation of a structural equation model

Poucke, Eline van; Matthyssens, Paul; Weeren, Arie … - In: Journal of purchasing and supply management 22 (2016) 4, pp. 299-310

Persistent link: https://www.econbiz.de/10011622678

Developing and leveraging platforms in a traditional industry : an orchestration and co-creation perspective

Tian, Jiamian; Vanderstraeten, Johanna; Matthyssens, Paul - In: Industrial marketing management : the international … 92 (2021), pp. 14-33

Persistent link: https://www.econbiz.de/10012490924