Similar Search Results

Corporate brand identity and employee brand citizenship behaviour : a conceptual framework

Gilani, Hasan - In: The marketing review 19 (2019) 1/2, pp. 51-84

Persistent link: https://www.econbiz.de/10012155693

Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness

Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777

Persistent link: https://www.econbiz.de/10011438530

Die Relevanz der Markenarchitektur für das Employer Branding : Eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieübergreifenden Markenkombinationen...

Roj, Manuel - 2013

Seit die Employer Brand in den 1990er Jahren im wissenschaftlichen Diskurs angekommen ist, wird der mit dem arbeitgeberbezogenen Einsatz einer Marke verbundene Managementprozess hauptsächlich als Facette des Corporate Brandings diskutiert. Eine der wertvollsten Unternehmensressourcen tritt...

Persistent link: https://www.econbiz.de/10014016643

Drivers of employee propensity to endorse their corporate brand

Morokane, Pride; Chiba, Manoj; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 55-66

Persistent link: https://www.econbiz.de/10011482868

Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors

Helm, Sabrina Verena; Renk, Uwe; Mishra, Anubha - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 58-77

Persistent link: https://www.econbiz.de/10011453236

Employer brand identification : investigating the concept of employer brand identification in the military context

Sadeghvaziri, Faraz; Azimi, Mohammad - In: Journal of business economics : JBE 92 (2022) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10012795223

Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support

Xiong, Lina; King, Ceridwyn - In: International journal of hospitality management 68 (2018), pp. 12-22

Persistent link: https://www.econbiz.de/10011811126

Brand-self connections and brand prominence as drivers of employee brand attachment

Gill-Simmen, Lucy; MacInnis, Deborah J.; Eisingerich, … - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 128-146

Persistent link: https://www.econbiz.de/10011975475

Employees' online brand advocacy behaviors as a response to justice and emotion

Aksoy, Nilsah Cavdar; Yazici, Nihal; Duzenci, Ahmet - In: The journal of product & brand management 32 (2023) 6, pp. 878-891

Persistent link: https://www.econbiz.de/10014315457

The influence of employer branding and employees' personal branding on corporate branding and corporate reputation

Potgieter, Adele; Doubell, Marianne - In: African journal of business and economic research : AJBER 15 (2020) 2, pp. 107-133

Persistent link: https://www.econbiz.de/10012666154

1
2
3
4
5
6
7
8
9
10
Next
Last