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Cut from the same cloth : an examination of attachment to college football coaches
Mudrick, Michael; Fink, Janet - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 1, pp. 76-85
Persistent link: https://www.econbiz.de/10013198836
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Sports services : motivations and attitudes in the practice of physical activity and sports in Spain and Colombia
Sánchez-Torres, Javier A.; Arroyo-Cañada, Francisco-Javier - In: International journal of sport management and marketing … 23 (2023) 1/2, pp. 1-20
Persistent link: https://www.econbiz.de/10014310872
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The tie that blinds? : developing and validating a scale to measure emotional attachment to a sport team
Dwyer, Brendan; Mudrick, Michael; Greenhalgh, Gregory P.; … - In: Sport management review 18 (2015) 4, pp. 570-582
Persistent link: https://www.econbiz.de/10011411128
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Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos; Vrontis, Demetris; Thrassou, Alkis - In: Journal of business research : JBR 130 (2021), pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
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Sports Marketing : A Global Approach to Theory and Practice
Ennis, Sean - 2020 - 1st ed. 2020.
1. The Global Sports Sector in Context -- 2. Sport and Its Role and Contribution to Society and Economic Development … -- 3. Sports Governance -- 4. Understanding Fans and Their Consumption of Sport -- 5. Sports Distribution and Media Rights … -- 6. Formulating and Implementing Sports Marketing Strategy -- 7. Ticketing Strategies in the Sports Sector -- 8. The …
Persistent link: https://www.econbiz.de/10012585230
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Managing sports for domestic tourism promotion in the African context
Nyikana, Siyabulela; Tichaawa, Tembi Maloney; Kimbu, … - In: New frontiers in hospitality and tourism management in …, (pp. 193-208). 2021
Persistent link: https://www.econbiz.de/10012614463
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Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B.; Melton, E. Nicole; Sveinson, Katherine - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
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Sponsorship in marketing : effective partnerships in sports, arts and events
Cornwell, T. Bettina - 2020 - 2nd edition
Persistent link: https://www.econbiz.de/10013180591
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Sport branding insights
Stavros, Constantino; Smith, Aaron - 2020
Introduction: The sport of branding -- Understanding sports brands -- Building sports brands -- Mobilising sports …
Persistent link: https://www.econbiz.de/10013180810
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Sportmarketing : Grundlagen - Strategien - Instrumente
Bruhn, Manfred; Rohlmann, Peter - 2022
neue Impulse verliehen, ebenso wie sich der Sport selbst in allen seinen unterschiedlichen Ausprägungen und Strukturen … Professor der Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensführung, an der Wirtschaftswissenschaftlichen … & Präsident des Verwaltungsrats von Prof. Bruhn & Partner AG (Basel). Dr. Peter Rohlmann ist Inhaber von PR MARKETING, einer …
Persistent link: https://www.econbiz.de/10013210132