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Sustainable outcomes of an experiential learning project in a principles of marketing course
Bonaparte, Yvette Lynne - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 7-14
Persistent link: https://www.econbiz.de/10012257878
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Marketing innovations in the agribusiness sector
Geldes, Cristian; Felzensztein, Christian - In: Academia Revista Latinoamericana de Administración 26 (2013) 1, pp. 108-138
Purpose The purpose of this article is to analyse the characteristics and determinants of marketing innovation in … determinants of innovation in marketing, first among the agribusiness sector and other sectors of the economy, and then comparing … differences in the determinants of marketing innovation between agribusiness and other economic sectors. Also, there are …
Persistent link: https://www.econbiz.de/10014677088
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Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
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Government commercialization grants and business performance
Bakhtiari, Sasan; Bruno, Angelina - In: The Singapore economic review : journal of the Economic … 65 (2020) 5, pp. 1271-1291
Persistent link: https://www.econbiz.de/10012510681
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Ghosts in the machine : how marketing and human capital investments enhance customer growth when innovative services leverage self-service technologies
Saldanha, Terence J. V.; Kathuria, Abhishek; Khuntia, Jiban - In: Information systems research : ISR 33 (2022) 1, pp. 76-109
Persistent link: https://www.econbiz.de/10013188305
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Marketing innovation : a systematic review
Purchase, Sharon; Volery, Thierry - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 9/10, pp. 763-793
Persistent link: https://www.econbiz.de/10012292956
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The impact of marketing’s innovation-related capabilities on a firm’s innovation performance
Gök, Osman; Peker, Sinem - In: International journal of innovation management 24 (2020) 6, pp. 2050054-1-2050054-31
Persistent link: https://www.econbiz.de/10012271545
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Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
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Big and lean is beautiful : a conceptual framework for data-based learning in marketing management
Soyer, Emre; Pauwels, Koen; Seggie, Steven H. - In: Marketing in a digital world, (pp. 63-83). 2019
Persistent link: https://www.econbiz.de/10012123418
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A marketing perspective on innovation
Mohr, Jakki - In: Disciplinary perspectives on innovation, (pp. 123-148). 2019
Persistent link: https://www.econbiz.de/10012157565