//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing in China
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
China
12
Innovation
10
Lieferantenmanagement
10
Supplier relationship management
10
Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Knowledge transfer
5
New product development
5
Produktentwicklung
5
Wissenstransfer
5
Innovation management
4
Innovationsmanagement
4
Competitive advantage
3
Customer integration
3
Firm performance
3
Kundenintegration
3
Organizational learning
3
Personalization
3
Resource dependence approach
3
Ressourcenabhängigkeits-Ansatz
3
Unternehmenserfolg
3
Ambidextrous organization
2
Ausländische Tochtergesellschaft
2
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Big Data
2
Big data
2
Business performance
2
Business-to-business marketing
2
Complaint propensity
2
Confidence
2
Consumer innovativeness
2
Contract
2
Coordination cost
2
Core competences
2
Crowdfunding
2
Customer Value
2
Customer involvement
2
more ...
less ...
Online availability
All
Undetermined
Free
2
Type of publication
All
Article
56
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
34
Aufsatz in Zeitschrift
34
research-article
9
Aufsatzsammlung
1
case-report
1
review-article
1
Language
All
English
56
Undetermined
1
Author
All
Wang, Yonggui
56
Ma, Shuang
12
Han, Myat Su
9
Hampson, Daniel Peter
7
Li, Dahui
6
Hampson, Daniel P.
5
Li, Xia
4
Lo, Hing‐Po
4
Wang, Na
4
Gu, Huimin
3
Hua, Ying
3
Ma, Shuang (Sara)
3
Bu, Huimei
2
Cui, Victor
2
Hong, Aoran
2
Lee, Ruby
2
Ping, Yuan
2
Shi, Guicheng
2
Tian, Qinghong
2
Xiang, Diandian
2
Zhang, Leinan
2
Zhang, Qiyuan
2
Zhou, Kevin Zheng
2
Anderson, Jeffrey E.
1
Benoit, Sabine
1
Cai, Xiaomei
1
Chen, Jin
1
Chen, Qimei
1
Cheng, T.C.E.
1
Cudjoe, Dan
1
Fang, Eric
1
Feng, Hui
1
Gao, Jia
1
He, Yi
1
Hu, Yu
1
Jia, He (Michael)
1
Jiang, Ling
1
Jin, Jason Lu
1
Kandampully, Jay
1
Kim, Jisu J.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
7
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Contemporary Hospitality Management
2
Journal of Business & Industrial Marketing
2
Journal of Knowledge Management
2
Journal of Technology Management in China
2
Journal of knowledge management
2
Chinese Management Studies
1
Competitiveness Review: An International Business Journal
1
Decision Sciences
1
Decision sciences
1
Foresight
1
Frontiers of business research in China : selected publications from Chinese universities
1
International Journal of Consumer Studies
1
International Journal of Production Economics
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International journal of contemporary hospitality management
1
International journal of operations & production management
1
International marketing review
1
Journal of Hospitality and Tourism Technology
1
Journal of Management Development
1
Journal of Management Studies
1
Journal of Organizational and End User Computing (JOEUC)
1
Journal of Service Management
1
Journal of Services Marketing
1
Journal of business ethics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of management : JOM
1
Journal of marketing
1
Journal of operations management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Leadership & Organization Development Journal
1
Management Decision
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
Other ZBW resources
22
RePEc
1
Showing
1
-
10
of
57
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer relationship investment and relationship strength : evidence from insurance industry in China
Shi, Guicheng
;
Bu, Huimei
;
Ping, Yuan
;
Liu, Matthew Tingchi
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011487039
Saved in:
2
Uniting in the letter but breaching in the spirit : contract flexibility and interfirm collaboration based on the Contracts as Reference Points Theory
Wang, Na
;
Ma, Shuang
;
Wang, Yonggui
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 193-204
Persistent link: https://www.econbiz.de/10013206333
Saved in:
3
Different roles, different strokes : how to leverage two types of digital platform capabilities to fuel service innovation
Wang, Yonggui
;
Tian, Qinghong
;
Li, Xia
;
Xiao, Xiaohong
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1121-1128
Persistent link: https://www.econbiz.de/10013185083
Saved in:
4
How customer entitlement influences supplier performance in B2B relationships in emerging economy? : a moderated mediation model of institutional environments
Wang, Yonggui
;
Zhang, Lu
- In:
Journal of business research : JBR
134
(
2021
),
pp. 689-700
Persistent link: https://www.econbiz.de/10012643947
Saved in:
5
Does parenting matter in subsidiary innovation in emerging economies? : exploring the role of parent superior competitiveness in affecting subsidiary contextual ambidexterity
Wang, Na
;
Wang, Yonggui
- In:
International business review : the official journal of …
30
(
2021
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012484605
Saved in:
6
Data privacy in retail
Martin, Kelly D.
;
Kim, Jisu J.
;
Palmatier, Robert W.
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 474-489
Persistent link: https://www.econbiz.de/10012495485
Saved in:
7
Marketing research in China during the 40-year reform and opening up
Hu, Yu
;
Wang, Yonggui
- In:
Frontiers of business research in China : selected …
14
(
2020
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10012262375
Saved in:
8
Marketing innovations during a global crisis : a study of China firms' response to COVID-19
Wang, Yonggui
;
Hong, Aoran
;
Li, Xia
;
Gao, Jia
- In:
Journal of business research : JBR
116
(
2020
),
pp. 214-220
Persistent link: https://www.econbiz.de/10012257589
Saved in:
9
Exploitation and exploration in international joint ventures : moderating effects of partner control imbalance and product similarity
Jin, Jason Lu
;
Zhou, Kevin Zheng
;
Wang, Yonggui
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 20-38
Persistent link: https://www.econbiz.de/10011626812
Saved in:
10
Consumers' role performance and brand identification : evidence from a survey and a longitudinal field experiment
He, Yi
;
Chen, Qimei
;
Lee, Ruby
;
Wang, Yonggui
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011695156
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->