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1
Co-operation as a marketing strategy in
Mexico
’s SMEs : an empirical evidence
Maldonaldo Guzman, Gonzalo
;
González-Campo, Carlos Hernan
- In:
Revista globalización, competitividad y gobernabilidad …
6
(
2012
)
2
,
pp. 16-28
Persistent link: https://www.econbiz.de/10010252465
Saved in:
2
Market or society? : dual orientations and the impact on innovativeness in media organizations
Leenders, Mark A. A. M.
;
Farrell, Mark
;
Wurff, Richard …
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 439-453
Persistent link: https://www.econbiz.de/10011743058
Saved in:
3
CSR orientation for competitive advantage in business-to-business markets of emerging economies : the mediating role of trust and corporate reputation
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2277-2293
Persistent link: https://www.econbiz.de/10014471944
Saved in:
4
Market orientation and CSR : performance implications
Kiessling, Timothy S.
;
Isaksson, Lars
;
Yasar, Burze
- In:
Journal of business ethics : JOBE
137
(
2016
)
2
,
pp. 269-284
Persistent link: https://www.econbiz.de/10011543576
Saved in:
5
Is stakeholder orientation relevant for European firms?
Patel, Vijay K.
;
Manley, Scott C.
;
Hair, Joseph F.
; …
- In:
European management journal
34
(
2016
)
6
,
pp. 650-660
Persistent link: https://www.econbiz.de/10011625081
Saved in:
6
Enhancing corporate social responsibility through market orientation practices in bottom of pyramid markets : with special reference to microcredit institutions
Jebarajakirthy, Charles
;
Thaichon, Paramaporn
; …
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 398-417
Persistent link: https://www.econbiz.de/10011637348
Saved in:
7
U.S. SMEs’ corporate citizenship : collectivism, market orientation, and reciprocity
Park, Joohyung
;
Campbell, Jeffrey
- In:
Journal of small business and entrepreneurship : JSBE ; …
29
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011686724
Saved in:
8
Where the eyes go, the body follows? : understanding the impact of strategic orientation on corporate social performance
Brower, Jacob
;
Rowe, Katie
- In:
Journal of business research : JBR
79
(
2017
),
pp. 134-142
Persistent link: https://www.econbiz.de/10011745198
Saved in:
9
Rethinking the bottom of the pyramid : a critical perspective from an emerging economy
Faria, Alex
;
Hemais, Marcus
- In:
Marketing theory
17
(
2017
)
3
,
pp. 271-287
Persistent link: https://www.econbiz.de/10011824975
Saved in:
10
Insights into rising environmental concern: prompt corporate social responsibility to mediate green marketing perspective
Mo, Zhang
;
Cong Phan The
;
Sanyal, Shouvik
;
Wanich Suksatan
- In:
Economic research
35
(
2022
)
1,5
,
pp. 5097-5113
Persistent link: https://www.econbiz.de/10014413989
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