Similar Search Results

The impact of age stereotype threats on older consumers' intention to buy masstige brand products

Bae, Hyeyoon; Jo, Sang Hyun - In: International journal of consumer studies 48 (2024) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10014465427

Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Chan, Eugene Y. - 2024

Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...

Persistent link: https://www.econbiz.de/10014478777

How to develop brand attachment in various product categories?

Nashtaee, Mitra Shabani; Hanzaei, Kambiz Heidarzadeh; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1198-1220

Persistent link: https://www.econbiz.de/10011796590

Bridging the gap between millennial consumers, social media, and agricultural branding programs : a qualitative assessment

Campbell, Jeffrey; Bickle, Marianne C. - In: Journal of international food & agribusiness marketing … 29 (2017) 4, pp. 346-365

Persistent link: https://www.econbiz.de/10011800207

Brand activism and millennials : an empirical investigation into the perception of millennials towards brand activism

Shetty, A. Shivakanth; Venkataramaiah, Nagendra Belavadi; … - In: Problems and perspectives in management : PPM ; … 17 (2019) 4, pp. 163-175

Persistent link: https://www.econbiz.de/10012175945

Examining older consumers' loyalty towards older brands in grocery retailing

Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7

Persistent link: https://www.econbiz.de/10012132173

Scarcity as a desirable attribute of luxury fashion brands in millennial marketing

Ballina, Javier F. de la; Ballina, Isabel de la - In: Market : review for marketing theory and practice 31 (2019) 2, pp. 153-170

Persistent link: https://www.econbiz.de/10012160303

Traits grow important with increasing age : customer age, brand personality and loyalty

Bekk, Magdalena; Spörrle, Matthias; Landes, Miriam; … - In: Journal of business economics : JBE 87 (2017) 4, pp. 511-531

Persistent link: https://www.econbiz.de/10011707433

Examining a psychological sense of brand community in elderly consumers

Swimberghe, Krist; Darrat, Mahmoud A.; Beal, Brent D.; … - In: Journal of business research : JBR 82 (2018), pp. 171-178

Persistent link: https://www.econbiz.de/10011771835

Modeling brand immunity : the moderating role of generational cohort membership

Saju, B.; Harikrishnan, K.; Anand, S. Joseph Jeya - In: The journal of brand management : an international journal 25 (2018) 2, pp. 133-146

Persistent link: https://www.econbiz.de/10011891243

1
2
3
4
5
6
7
8
9
10
Next
Last