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Customer metrics and how store...
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1
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano
;
Iglesias-Pradas, Santiago
- In:
Journal of business research : JBR
109
(
2020
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
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2
Customers' irrational beliefs : scale development and validation
Seger-Guttmann, Tali
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 54-66
Persistent link: https://www.econbiz.de/10012025828
Saved in:
3
Roles of retailer tactics and customer-specific factors in shopper
marketing
: substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
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4
Gamification in a servicescape context : a conceptual framework
Helmefalk, Miralem
;
Marcusson, Leif
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012105496
Saved in:
5
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
6
Gamification and customer experience in online retail : a qualitative study focusing on ethical perspective
Sheetal
;
Tyagi, Rimjim
;
Gursimranjit Singh
- In:
Asian journal of business ethics : AJBE
12
(
2023
)
1
,
pp. 49-69
Persistent link: https://www.econbiz.de/10014327397
Saved in:
7
Customer feedback metrics for
marketing
accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
8
Drivers of customer behavioral intentions and the relationship with service quality in specific industry contexts
Veloso, Cláudia Miranda
;
Sousa, Bruno
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012873358
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9
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
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10
Role of experience in customer self-congruity to maintaining loyalty : a study on fashion store
Wijaya, Angga Pandu
- In:
Entrepreneurial business and economics review : EBER
5
(
2017
)
3
,
pp. 189-198
Persistent link: https://www.econbiz.de/10011803441
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