Owusu‐Frimpong, Nana; Nwankwo, Sonny - In: International Journal of Quality & Reliability Management 29 (2012) 6, pp. 681-698
Purpose – The purpose of this paper is to connect mindfulness with service quality constructs and apply the resultant framework, service‐mindful orientation (SMO), to the analysis of strategic perspectives and philosophical orientations of small to medium‐sized enterprises (SMEs) in Ghana...