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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
Herk, Hester van (ed.); Torelli, Carlos J. (ed.) - 2017
Persistent link: https://www.econbiz.de/10011700541
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Past, present, and future of cultural marketing : a bibliometric analysis
Sharma, Nidhi; Arora, Nilesh - In: Cultural marketing and metaverse for consumer engagements, (pp. 234-248). 2023
Persistent link: https://www.econbiz.de/10014287134
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How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos; Meurs, Frank van; Heuvel, Jauke van den; … - In: Journal of global marketing 33 (2020) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
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Online destination image : comparing national tourism organisation's and tourists' perspectives
Mak, Athena H. N. - In: Tourism management : research, policies, practice 60 (2017), pp. 280-297
Persistent link: https://www.econbiz.de/10011684391
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A multilayered macro approach to conceptualizing the winescape construct for wine tourism
Bruwer, Johan; Gross, Michael J. - In: Tourism analysis : an interdisciplinary tourism & … 22 (2017) 4, pp. 497-509
Persistent link: https://www.econbiz.de/10011779912
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The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
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Identifying current themes and important future research directions in the field of consumer animosity
Davlembayeva, Dinara; Marikyan, Davit; Slade, Emma L. - In: Bringing the Soul Back to Marketing : Proceedings of …, (pp. 42-55). 2024
Persistent link: https://www.econbiz.de/10014501026
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An examination of the status and evolution of country image research
Lu, Irene R. R.; Heslop, Louise A.; Thomas, D. Roland; … - In: International marketing review 33 (2016) 6, pp. 825-850
Persistent link: https://www.econbiz.de/10011630326
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How does origin labelling on food packaging influence consumer product evaluation and choices? : a systematic literature review
Thøgersen, John - In: Food policy : economics planning and politics of food … 119 (2023), pp. 1-40
Persistent link: https://www.econbiz.de/10014467540
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Destination image : a consumer-based, big data-enabled approach
Zhong, Lina; Morrison, Alastair M.; Zheng, Chengjun; … - In: Tourism review 78 (2023) 4, pp. 1060-1077
Persistent link: https://www.econbiz.de/10014323005