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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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1
Mad women : gendered divisions in the Swedish
advertising
industry, 1930-2012
Arnberg, Klara
;
Svanlund, Jonatan
- In:
Business history
59
(
2017
)
1/2
,
pp. 268-291
Persistent link: https://www.econbiz.de/10011670877
Saved in:
2
Advertising
industry evolution : agency creativity, fluid teams and diversity : an exploratory investigation
Lynch, Jacqueline
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 845-866
Persistent link: https://www.econbiz.de/10012178439
Saved in:
3
Advertising
agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
Saved in:
4
The
advertising
creative process : a study of UK agencies
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
Saved in:
5
Dramaturgy of a campaign : viewing the
advertising
agency process as a theatrical production
Meyer, Heather M.
;
Schulz, Steven A.
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 504-520
Persistent link: https://www.econbiz.de/10011799264
Saved in:
6
Holding company cost economies in the global
advertising
and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
- In:
Review of marketing science
2
(
2004
)
5
,
pp. 1-48
Persistent link: https://www.econbiz.de/10003888162
Saved in:
7
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
8
Do marketing clients really get the
advertising
they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
9
The impact of creative competence and project management on longevity of the client-
advertising
agency relationship
Levin, Elizabeth
;
Thaichon, Paramaporn
;
Quach, Sara
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 274-286
Persistent link: https://www.econbiz.de/10011486558
Saved in:
10
The effects of creativity on
advertising
wear-in and wear-out
Chen, Jiemiao
;
Yang, Xiaojing
;
Smith, Robert E.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 334-349
Persistent link: https://www.econbiz.de/10011489074
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