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Impact of B2C e-commerce codes of conduct on sales volume : lessons from the Spanish perspective
Gallego, M. Dolores
;
Bueno Avila, Salvador
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011523979
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Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
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Should I stay or should I go? : Customers’ reactions faced with the deterioration of a business relationship
Vidal, David
;
Fenneteau, Hervé
;
Paché, Gilles
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011539323
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Formation of strategic networks under high uncertainty of a megaproject
Jussila, Anssi
;
Mainela, Tuija
;
Nätti, Satu
- In:
The journal of business & industrial marketing
31
(
2016
)
5
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pp. 575-586
Persistent link: https://www.econbiz.de/10011564181
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Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David
;
Song, Chie Hoon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
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Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid
;
Rod, Michel
;
Hwang, Ki-Soon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
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"Made in Italy" : the Italian contribution to the development of business marketing discipline and practices
Bocconcelli, Roberta
;
Grandinetti, Roberto
;
Tunisini, …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 161-196
Persistent link: https://www.econbiz.de/10011413357
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How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
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Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
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10
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
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pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
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