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Brand management
7,384
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6,940
Consumer behaviour
4,176
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4,132
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3,737
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3,723
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2,576
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2,529
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998
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635
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590
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379
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377
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370
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336
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336
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332
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300
Brand equity
274
Branding
270
Viral marketing
270
Virales Marketing
270
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264
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26
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25
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22
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22
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22
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22
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21
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19
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19
Kunkel, Thilo
18
Phau, Ian
18
Errichiello, Oliver Carlo
17
Esch, Franz-Rudolf
17
King, Ceridwyn
17
Paul, Justin
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
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Schmidt, Holger J.
17
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16
Martínez-López, Francisco J.
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Veloutsou, Cleopatra
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Ekinci, Yuksel
15
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15
Park, Jungkun
15
Septianto, Felix
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14
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14
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14
Christodoulides, George
14
Hollebeek, Linda D.
14
Rather, Raouf Ahmad
14
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14
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13
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2
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Palgrave Macmillan <Firma>
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
Peter Lang GmbH
1
Society for Consumer Psychology.
1
Springer VS
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
Technische Universität Chemnitz
1
Universität Bremen
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
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Journal of business research : JBR
480
SpringerLink / Bücher
316
The journal of brand management : an international journal
282
Journal of retailing and consumer services
244
The journal of product & brand management
234
Journal of Product & Brand Management
114
Strategic Direction
99
Springer eBook Collection
86
International journal of hospitality management
82
Journal of marketing communications
79
Journal of strategic marketing
79
Asia Pacific journal of marketing and logistics
74
Journal of promotion management : innovations in planning and applied research
74
Industrial marketing management : the international journal for industrial and high-tech firms
73
Marketing intelligence & planning
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
International journal of advertising : the review of marketing communications
63
Psychology & marketing
61
Innovatives Markenmanagement
57
International journal of internet marketing and advertising : IJIMA
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Research
54
European journal of marketing : EJM
50
Journal of international consumer marketing
50
Springer eBook Collection / Business and Economics
50
European journal of marketing
48
International marketing review
48
Tourism management : research, policies, practice
46
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
European Journal of Marketing
43
Journal of Islamic marketing
43
Journal of fashion marketing and management
42
Journal of marketing
42
Journal of the Academy of Marketing Science
42
Marketing letters : a journal of research in marketing
41
International journal of contemporary hospitality management
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Journal of travel and tourism marketing
38
International journal of consumer studies
36
International journal of advertising : the quarterly review of marketing communications
35
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ECONIS (ZBW)
7,077
Other ZBW resources
448
RePEc
28
USB Cologne (EcoSocSci)
2
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1
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
2
Journal of Brand Management : year end review 2015
Powell, Shaun M.
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 715-720
Persistent link: https://www.econbiz.de/10011438489
Saved in:
3
Brand management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
4
Toward a model of brand strategy adoption
Neuvonen, Heidi
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011459527
Saved in:
5
Effect of price and brand on common platform appliance failure
Baker, Nathan
;
Badar, M. Affan
- In:
Asia-Pacific journal of management research and …
11
(
2015
)
4
,
pp. 296-304
Persistent link: https://www.econbiz.de/10011446577
Saved in:
6
City branding research and practice : an integrative review
Green, Amelia
;
Grace, Debra
;
Perkins, Helen
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011477657
Saved in:
7
A framework of brand contestation : toward brand antifragility
Dietrich, Daniel
;
Russell, Cristel Antonia
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 682-708
Persistent link: https://www.econbiz.de/10012799037
Saved in:
8
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
9
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
10
Can encroachment benefit hotel franchisees?
Kim, Tongil TI
;
Jap, Sandy D.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10013258821
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