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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva; Demangeot, Catherine; Pullig, Chris; … - In: Journal of business research : JBR 98 (2019), pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
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Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas; Zolfagharian, Mohammadali; Heingraj, Sasawan - In: International marketing review 41 (2024) 3/4, pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
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Identity and difference : re-thinking UK South Asian entrepreneurship
McPherson, Mark - In: Journal of enterprising communities : people and places … 11 (2017) 5, pp. 564-589
Persistent link: https://www.econbiz.de/10011811535
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Ethnic identity-based motivation : a model emergent from US Hispanic consumers
Aguirre-Rodriguez, Alexandra; Luna, David; Alvarez, … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 2, pp. 303-327
Persistent link: https://www.econbiz.de/10014289839
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Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
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How does authenticity enhance flow experience through perceived value and involvement : the moderating roles of innovation and cultural identity
Zhang, Shu-Ning; Li, Yong-Quan; Liu, Chih-Hsing; Ruan, … - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 710-728
Persistent link: https://www.econbiz.de/10012179460
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Acculturative stress and consumption-based coping strategies among first-generation Asian-Indian immigrants in the United States
Chakraborty, Swagata; Chattaraman, Veena - In: International journal of consumer studies 46 (2022) 3, pp. 831-849
Persistent link: https://www.econbiz.de/10013177004
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Ethnic minority cultural festival experience : visitor-environment fit, cultural contact, and behavioral intention
Zou, Yongguang; Meng, Fang; Li, Ningqiao; Pu, Enling - In: Tourism economics : the business and finance of tourism … 27 (2021) 6, pp. 1237-1255
Persistent link: https://www.econbiz.de/10012625973
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When culturally adaptive service behaviors affect customer satisfaction in shared ethnicity service encounters
Aguirre-Rodriguez, Alexandra; Boveda-Lambie, Adriana; … - In: Services marketing quarterly 43 (2022) 3, pp. 277-293
Persistent link: https://www.econbiz.de/10013352802
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Consumption of young xin yimin : the role of identity and tacit motives
Ahmed, Tanvir; Sullivan Mort, Gillian; D'Souza, Clare - In: Australasian marketing journal 23 (2015) 4, pp. 311-318
Persistent link: https://www.econbiz.de/10011419484