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PsyConversion : 117 Behavior Patterns für eine noch bessere User Experience und höhere Conversion-Rate im E-Commerce
Spreer, Philipp - 2021 - 2., überarbeitete und erweiterte Auflage
-Rate entlang der Customer Journey. Der Autor erläutert, wie Menschen entscheiden, welche unbewussten Verhaltensmuster sie dabei … Verhaltensmuster gefällt – der sogenannten „Behavior Patterns“. Das Wissen um Behavior Patterns ermöglicht es, das Online …
Persistent link: https://www.econbiz.de/10012585355
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An examination of antecedents of conversion rates of e-commerce retailers
Gudigantala, Naveen; Bicen, Pelin; Eom, Mike Tae-in - In: Management research review 39 (2016) 1, pp. 82-114
Persistent link: https://www.econbiz.de/10011535915
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Developing and validating a physical product e-tailing systems success model
Wang, Yi-Shun; Lin, Shin-jeng; Li, Ci-Rong; Tseng, Timmy H. - In: Information technology and management 19 (2018) 4, pp. 245-257
Persistent link: https://www.econbiz.de/10011957548
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A literature review of customer behaviour patterns on e-commerce websites using an eye tracker
Kamangar, Arash - In: The marketing review 20 (2020) 1/2, pp. 73-91
Persistent link: https://www.econbiz.de/10012299471
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The stickiness intention of group-buying websites : the integration of the commitment-trust theory and e-commerce success model
Wang, Wei-Tsong; Wang, Yi-Shun; Liu, En-Ru - In: Information & management : the internat. journal of … 53 (2016) 5, pp. 625-642
Persistent link: https://www.econbiz.de/10011530473
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O2O switching determinants and successful drivers in omnichannel retailing services
Wu, Pei-Ju - In: Service business 17 (2023) 3, pp. 771-788
Persistent link: https://www.econbiz.de/10014333861
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In CARSs we trust : how context-aware recommendations affect customers’ trust and other business performance measures of recommender systems
Panniello, Umberto; Gorgoglione, Michele; Tuzhilin, … - In: Information systems research : ISR 27 (2016) 1, pp. 182-196
Persistent link: https://www.econbiz.de/10011460186
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Estimating network effects in two-sided markets
Hinz, Oliver; Otter, Thomas; Skiera, Bernd - In: Journal of management information systems : JMIS 37 (2020) 1, pp. 12-38
Persistent link: https://www.econbiz.de/10012198682
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The upside of showrooming : how online information creates positive spill-over for the brick-and-mortar retailer
Spaid, Brian I.; O'Neill, Bonnie S.; Ow, Terence T. - In: Journal of organizational computing and electronic commerce 29 (2019) 4, pp. 294-315
Persistent link: https://www.econbiz.de/10012203525
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Disentangling the Iipact of omnichannel integration on consumer behavior in integrated sales channels
Trenz, Manuel; Veit, Daniel J.; Tan, Chee-Wee - In: MIS quarterly 44 (2020) 3, pp. 1207-1258
Persistent link: https://www.econbiz.de/10012403949