Narrow search
Showing 1 - 10 of 40,166
Cover Image
Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib; Shasikala Vadivalu - In: International journal of electronic business : IJEB 18 (2023) 4, pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
Cover Image
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona; Lotfiyan, Zahra - In: International journal of internet marketing and … 14 (2020) 1, pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Cover Image
How collectivistic values affect online word-of-mouth
Pezzuti, Todd; Leonhardt, James M. - In: International journal of market research 63 (2021) 4, pp. 436-453
Persistent link: https://www.econbiz.de/10012593923
Cover Image
Investigating combined effect of WOM and eWOM : role of message valence
Shabbirhusain RV; Varshney, Sanjeev - In: Journal of consumer marketing 39 (2022) 2, pp. 180-190
Persistent link: https://www.econbiz.de/10013165327
Cover Image
eWOM via social networking site : source versus message credibility
Kapoor, Payal S.; Jayasimha, K. R.; Sadh, Ashish; … - In: International journal of internet marketing and … 14 (2020) 1, pp. 19-47
Persistent link: https://www.econbiz.de/10012199986
Cover Image
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena; De Cicco, Roberta - In: International journal of internet marketing and … 14 (2020) 1, pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Cover Image
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev; Yadav, Neha; Chikhalkar, Rekha - In: Journal of marketing communications 29 (2023) 3, pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Cover Image
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Cover Image
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef; Butt, Irfan; Lebdaoui, Hind - In: Journal of global marketing 34 (2021) 3, pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Cover Image
Effect of eWOM valence on purchase intention : the moderating role of product
Roy, Gobinda; Datta, Biplab; Mukherjee, Srabanti; Basu, … - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 158-180
Persistent link: https://www.econbiz.de/10012693515