Amandeep Singh (ed.); Bansal, Rohit (ed.); … - 2022
Data Analytics --Chapter 5 Digital Transformation in Real Estate Marketing: A Review --Chapter 6 Drivers of Bank … of Big Data on Mobile Marketing (Big Data and Mobile Marketing) --Chapter 9 Implications of Big Data in Execution of … Social CRM Techniques: Cases from Developed and Emerging Economies --Chapter 10 Leveraging Big Data for Digital Marketing …