//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing food brands in Italy...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
7,384
Markenführung
6,940
Italy
5,020
Consumer behaviour
4,506
Konsumentenverhalten
4,432
Italien
4,155
Brand image
3,748
Markenimage
3,730
Brand
2,580
Markenartikel
2,532
Food industry
1,856
Relationship marketing
1,513
Beziehungsmarketing
1,500
Ernährungsindustrie
1,480
Social Web
1,189
Social web
1,189
Online-Marketing
1,024
Internet marketing
1,016
Werbewirkung
654
Advertising effects
651
Food
646
Lebensmittel
635
Marketing management
628
Marketingmanagement
619
Food security
577
Ernährungssicherung
573
Luxury goods
541
Luxusgüter
538
Germany
536
Innovation
526
Deutschland
503
Markenpolitik
485
Supply chain
451
Advertising
450
Lieferkette
435
Customer satisfaction
421
Kundenzufriedenheit
407
Sustainability
407
Werbung
407
Brand loyalty
406
more ...
less ...
Online availability
All
Undetermined
Free
15,185
Type of publication
All
Article
12,205
Book / Working Paper
2,209
Journal
17
Type of publication (narrower categories)
All
Article in journal
9,659
Aufsatz in Zeitschrift
9,659
Aufsatz im Buch
829
Book section
829
research-article
753
Graue Literatur
439
Non-commercial literature
439
Arbeitspapier
414
Working Paper
414
Aufsatzsammlung
229
Hochschulschrift
188
Conference paper
173
Konferenzbeitrag
173
case-report
134
Collection of articles of several authors
95
Sammelwerk
95
Case study
81
Fallstudie
81
review-article
77
non-article
68
review
65
conceptual-paper
57
Konferenzschrift
51
Amtsdruckschrift
44
Government document
44
Thesis
39
viewpoint
37
Lehrbuch
18
Bibliografie
8
Textbook
8
technical-paper
8
Conference proceedings
7
Handbook
5
Handbuch
5
Country report
4
Länderbericht
4
Amtliche Publikation
3
Forschungsbericht
3
Ratgeber
3
Advisory report
2
more ...
less ...
Language
All
English
13,258
German
609
Undetermined
547
Italian
24
French
5
Spanish
2
Author
All
Guiso, Luigi
37
Melewar, T. C.
37
Burmann, Christoph
30
Bang, Nguyen
28
Loureiro, Sandra Maria Correia
28
Foroudi, Pantea
27
Schivardi, Fabiano
27
Baumgarth, Carsten
25
Han, Heesup
24
Gupta, Suraksha
22
Guzman, Francisco
22
Ichino, Andrea
22
Jappelli, Tullio
22
Ko, Eunju
22
Vrontis, Demetris
22
Khan, Imran
21
Japutra, Arnold
20
Del Baldo, Mara
19
Iglesias, Oriol
19
Sarkar, Abhigyan
19
Vasta, Michelangelo
19
Kunkel, Thilo
18
Phau, Ian
18
De Blasio, Guido
17
Errichiello, Oliver Carlo
17
Esch, Franz-Rudolf
17
King, Ceridwyn
17
Paul, Justin
17
Pinotti, Paolo
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Schmidt, Holger J.
17
Kernstock, Joachim
16
Martínez-López, Francisco J.
16
Pistaferri, Luigi
16
Thrassou, Alkis
16
Veloutsou, Cleopatra
16
Agasisti, Tommaso
15
Agovino, Massimiliano
15
Ahn, Jiseon
15
more ...
less ...
Institution
All
OECD
145
Springer Fachmedien Wiesbaden
110
Edward Elgar Publishing
30
National Bureau of Economic Research
25
Organisation for Economic Co-operation and Development
16
Springer International Publishing
14
World Bank Group
12
C.E.P.R. Discussion Papers
9
Directorate for Education, Organisation de Coopération et de Développement Économiques (OCDE)
8
Springer Gabler <Firma>
8
Economics Department, Organisation de Coopération et de Développement Économiques (OCDE)
7
NetLibrary, Inc
7
IGI Global
5
Springer-Verlag GmbH
5
De Gruyter Oldenbourg
4
European Observatory on Health Systems and Policies
4
Information Resources Management Association
4
International Energy Agency
4
Peter Lang GmbH
4
World Bank
4
Taylor and Francis.
3
World Trade Organization
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
European Association of University Teachers of Banking and Finance / Conference <201, Modena>
2
European Conference of Ministers of Transport
2
Europäische Kommission
2
International Food Policy Research Institute
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Kanada / Statistics Canada
2
Kassel University Press GmbH
2
Palgrave Macmillan <Firma>
2
Statistics Canada
2
World Scientific Publishing Co. Pte. Ltd.
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Agence Française de Développement
1
Agricultural Economics Society
1
American Marketing Association
1
Associazione per l'Economia della Cultura
1
Associazione per lo Studio della Piccola e Media Impresa
1
Barilla Center for Food and Nutrition
1
more ...
less ...
Published in...
All
Journal of business research : JBR
515
SpringerLink / Bücher
433
The journal of brand management : an international journal
282
Journal of retailing and consumer services
261
The journal of product & brand management
235
Discussion paper / Centre for Economic Policy Research
214
Springer eBook Collection
144
Journal of Product & Brand Management
124
Strategic Direction
109
International journal of hospitality management
106
Food policy : economics planning and politics of food and agriculture
93
Industrial marketing management : the international journal for industrial and high-tech firms
83
Discussion papers / CEPR
81
Journal of strategic marketing
81
Journal of marketing communications
79
Journal of promotion management : innovations in planning and applied research
76
Asia Pacific journal of marketing and logistics
75
Marketing intelligence & planning
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Socio-economic planning sciences : the international journal of public sector decision-making
69
Psychology & marketing
66
Research
66
Journal of Islamic marketing
65
European Journal of Marketing
63
International journal of advertising : the review of marketing communications
63
Technological forecasting & social change : an international journal
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Springer eBook Collection / Business and Economics
58
Innovatives Markenmanagement
57
International journal of internet marketing and advertising : IJIMA
56
Tourism management : research, policies, practice
56
Economia politica : journal of analytical and institutional economics
54
Regional studies : official journal of the Regional Studies Association
54
Journal of international consumer marketing
53
European journal of marketing
51
European journal of marketing : EJM
51
International marketing review
50
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
48
Applied economics
46
International journal of consumer studies
46
more ...
less ...
Source
All
ECONIS (ZBW)
12,671
Other ZBW resources
1,210
RePEc
545
USB Cologne (EcoSocSci)
4
BASE
1
Showing
1
-
10
of
14,431
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The coming community : the politics of alternative food networks in Southern
Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
2
Consumers' trust in food quality and willingness to pay more for national parks' brands : preliminary evidence from
Italy
Temperini, Valerio
;
Limbu, Yam
;
Jayachandran, Chinnappa …
- In:
Journal of international food & agribusiness marketing …
29
(
2017
)
2
,
pp. 120-138
Persistent link: https://www.econbiz.de/10011800076
Saved in:
3
An empirical investigation of brand equity : a cross-country validation analysis
Vukasović, Tina
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 251-265
Persistent link: https://www.econbiz.de/10011654416
Saved in:
4
The impact of customer education on the perception of made in
Italy
products in the agri-food sector
Pellicelli, Anna Claudia
;
Franzé, Claudia
- In:
International journal of applied behavioral economics : …
10
(
2021
)
2
,
pp. 35-52
Persistent link: https://www.econbiz.de/10012518191
Saved in:
5
Developing sustainability in the Italian meat supply chain : an empirical investigation
Golini, Ruggero
;
Moretto, Antonella
;
Caniato, Federico
; …
- In:
International journal of production research
55
(
2017
)
3/4
,
pp. 1183-1209
Persistent link: https://www.econbiz.de/10011613070
Saved in:
6
The impact of heat waves on food industry productivity : firm-level evidence from
Italy
Nota, Paolo
;
Curzi, Daniele
;
Haase, Oliver Ken
;
Olper, …
- In:
Journal of agricultural economics : JAE
75
(
2024
)
3
,
pp. 914-930
Persistent link: https://www.econbiz.de/10015049174
Saved in:
7
Determinants of intentions to purchase unhealthy food and beverage options : a dual-process theoretical perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Turri, Anna M.
- In:
Journal of food products marketing
21
(
2015
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10011432320
Saved in:
8
Branding food culture : UNESCO creative cities of gastronomy
Pearson, David
;
Pearson, Thomas
- In:
Journal of international food & agribusiness marketing …
28
(
2016
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10011536138
Saved in:
9
Category Management Praxisbeispiel Knorr : Optimierung der Kategorie "Savoury"
Voßhenrich, Oliver
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 305-324)
.
2016
Persistent link: https://www.econbiz.de/10011556331
Saved in:
10
Agricultural show awards : a brief exploration of their role marketing food products
Henryks, Joanna
;
Ecker, Saan
;
Turner, Bethaney
; …
- In:
Journal of international food & agribusiness marketing …
28
(
2016
)
4
,
pp. 315-329
Persistent link: https://www.econbiz.de/10011537184
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->