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Brand management
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16
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16
Rather, Raouf Ahmad
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15
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15
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15
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2
Information Resources Management Association
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Palgrave Macmillan <Firma>
2
Peter Lang GmbH
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Walter de Gruyter GmbH & Co. KG
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Circular Economy Series (CES): International Conference <2., 2022, Istanbul>
1
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Journal of business research : JBR
568
SpringerLink / Bücher
337
Journal of retailing and consumer services
296
The journal of brand management : an international journal
289
The journal of product & brand management
247
Tourism management : research, policies, practice
188
Journal of travel and tourism marketing
137
Journal of Product & Brand Management
120
Tourism management perspectives : TMP
109
Springer eBook Collection
107
International journal of hospitality management
104
Strategic Direction
101
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
98
Asia Pacific journal of marketing and logistics
89
Journal of destination marketing & management
87
Journal of marketing communications
85
Journal of strategic marketing
84
Marketing intelligence & planning
77
Journal of promotion management : innovations in planning and applied research
76
Industrial marketing management : the international journal for industrial and high-tech firms
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
International journal of advertising : the review of marketing communications
71
Psychology & marketing
71
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
62
Journal of international consumer marketing
62
International marketing review
60
Journal of Islamic marketing
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
International journal of contemporary hospitality management
59
International journal of internet marketing and advertising : IJIMA
58
Research
58
Innovatives Markenmanagement
57
European journal of marketing
54
European journal of marketing : EJM
53
Journal of fashion marketing and management
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of vacation marketing
51
Springer eBook Collection / Business and Economics
50
Tourism analysis : an interdisciplinary tourism & hospitality journal
50
Journal of hospitality marketing & management
48
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ECONIS (ZBW)
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Other ZBW resources
555
RePEc
221
USB Cologne (EcoSocSci)
2
OLC EcoSci
1
Showing
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1
Transportation image : place-based vehicles for
destination
branding
Zhang, Dian'en
;
Qi, Hongxia
;
Qi, Nandi
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012548504
Saved in:
2
Destination
branding through social media : juxtaposition of foreign influencer's narratives and state's presentation on the event of Pakistan Tourism Summit 2019
Nazir, Farhad
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 428-448
Persistent link: https://www.econbiz.de/10014338507
Saved in:
3
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
4
Beyond rarity: the paths of
luxury
desire : how
luxury
brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
5
Exploring replenishment in the
luxury
fashion Italian firms : evidence from case studies
D'Avolio, Elisa
;
Bandinelli, Romeo
;
Pero, Margherita
; …
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 967-987
Persistent link: https://www.econbiz.de/10011505925
Saved in:
6
Luxury
fashion start-up brands' digital strategies with female Gen Y in the Middle East
Ramadan, Zahy
;
Nsouli, Nour Zakaria
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 247-265
Persistent link: https://www.econbiz.de/10013162364
Saved in:
7
Is it love or just like? : Generation Z's brand relationship with
luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
8
Legendary
luxury
brands : inventing the future by reaching to the past
Carpenter, Gregory S.
;
Barlier, Xavier
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 464-470
Persistent link: https://www.econbiz.de/10012819697
Saved in:
9
Managing creatively-inspired brands : a commentary and research direction
Dion, Delphine
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 471-473
Persistent link: https://www.econbiz.de/10012819698
Saved in:
10
Mixed emotional appeal enhances advertising effectiveness of pro-environmental
luxury
brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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