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National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer

Kumar, V.; Pansari, Anita - In: Journal of international marketing 24 (2016) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10011460092

Competititve advantage through engagement

Kumar, V.; Pansari, Anita - In: Journal of marketing research : JMR 53 (2016) 4, pp. 497-514

Persistent link: https://www.econbiz.de/10011537711

Marketing's role in multi-stakeholder engagement

Aksoy, Lerzan; Banda, Sandhya; Harmeling, Colleen; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 445-461

Persistent link: https://www.econbiz.de/10013271763

Customer engagement : the construct, antecedents, and consequences

Pansari, Anita; Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 294-311

Persistent link: https://www.econbiz.de/10011684964

Global customer engagement

Gupta, Shaphali; Pansari, Anita; Kumar, V. - In: Journal of international marketing 26 (2018) 1, pp. 4-29

Persistent link: https://www.econbiz.de/10011848792

Customer engagement marketing

Pansari, Anita; Kumar, V. - In: Customer engagement marketing, (pp. 1-27). 2018

Persistent link: https://www.econbiz.de/10011739810

Weathering the crash : do customer-company relationships pay off during economic crises?

Morgeson, Forrest V., III.; Sharma, Udit; Schultz, Xiaoxu Wu - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 489-511

Persistent link: https://www.econbiz.de/10015047900

Owner or endorser? Investigating the effectiveness of celebrity owners of sports teams as endorsers

Roy, Subhadip; Pansari, Anita - In: International Journal of Sports Marketing and Sponsorship 15 (2014) 2, pp. 12-29

Endorsement of a brand or sports team by a sports celebrity has been thoroughly researched within the context of sports marketing. However, the recent phenomenon of non-sports celebrities owning sports teams has received little research attention. This study uses a survey of Indian respondents...

Persistent link: https://www.econbiz.de/10014811822