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Does Race Matter? Sports Spons...
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81
Athlete activism and attendance behavior in the National
Football
League
Watanabe, Nicholas Masafumi
;
Yan, Grace
;
Soebbing, Brian P.
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
3
,
pp. 723-739
Persistent link: https://www.econbiz.de/10014566098
Saved in:
82
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
Saved in:
83
Inclusivity in
sports
: fan attitudes and behaviors towards nonbinary
athletes
Elmadag, A. Banu
;
Yaoyuneyong, Gallayanee
;
Burgess, Brigitte
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 449-469
Persistent link: https://www.econbiz.de/10014331511
Saved in:
84
Which sway? : athlete activism, teammate allyship and fan patriotism
Smith, Brent
;
Tryce, Stephanie A.
;
Ferrara, Carol
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10014331528
Saved in:
85
The impact of "capitalization" social support services on student-athlete well-being
Fleischman, David
;
Sotiriadou, Popi
;
Mulcahy, Rory
; …
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10013407606
Saved in:
86
Bowling for dollars : title
sponsorship
of college
football
bowls
Fizel, John L.
;
McNeil, Chris R.
- In:
Journal of sports economics
18
(
2017
)
2
,
pp. 162-181
Persistent link: https://www.econbiz.de/10011636920
Saved in:
87
No more "good" intentions : purchase behaviors in
sponsorship
Zaharia, Noni
;
Biscaia, Rui
;
Gray, Dianna P.
;
Stotlar, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011489239
Saved in:
88
The role of team identification on the
sponsorship
articulation-fit relationship
Pontes, Nicolas
;
Pontes, Vivian
;
Jin, Hyun Seung
; …
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
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89
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee
;
Pradhan, Sean
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
Saved in:
90
Delineating the outcomes of fans' psychological commitment to
sport
team : product knowledge, attitude towards the sponsor, and purchase intentions
Rai, Jaskirat Singh
;
Itani, Maher N.
;
Apar Singh
; …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 357-382
Persistent link: https://www.econbiz.de/10012613996
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