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Athlete activism and attendance behavior in the National Football League
Watanabe, Nicholas Masafumi; Yan, Grace; Soebbing, Brian P. - In: European Sport management quarterly : ESMQ 24 (2024) 3, pp. 723-739
Persistent link: https://www.econbiz.de/10014566098
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LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole; Cunningham, George B.; MacCharles, … - In: International journal of sports marketing & sponsorship 24 (2023) 3, pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
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Inclusivity in sports : fan attitudes and behaviors towards nonbinary athletes
Elmadag, A. Banu; Yaoyuneyong, Gallayanee; Burgess, Brigitte - In: International journal of sports marketing & sponsorship 24 (2023) 3, pp. 449-469
Persistent link: https://www.econbiz.de/10014331511
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Which sway? : athlete activism, teammate allyship and fan patriotism
Smith, Brent; Tryce, Stephanie A.; Ferrara, Carol - In: International journal of sports marketing & sponsorship 24 (2023) 3, pp. 519-537
Persistent link: https://www.econbiz.de/10014331528
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The impact of "capitalization" social support services on student-athlete well-being
Fleischman, David; Sotiriadou, Popi; Mulcahy, Rory; … - In: The journal of services marketing 36 (2022) 6, pp. 813-830
Persistent link: https://www.econbiz.de/10013407606
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Bowling for dollars : title sponsorship of college football bowls
Fizel, John L.; McNeil, Chris R. - In: Journal of sports economics 18 (2017) 2, pp. 162-181
Persistent link: https://www.econbiz.de/10011636920
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No more "good" intentions : purchase behaviors in sponsorship
Zaharia, Noni; Biscaia, Rui; Gray, Dianna P.; Stotlar, … - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 162-175
Persistent link: https://www.econbiz.de/10011489239
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The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas; Pontes, Vivian; Jin, Hyun Seung; … - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
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"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee; Pradhan, Sean - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
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Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions
Rai, Jaskirat Singh; Itani, Maher N.; Apar Singh; … - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 357-382
Persistent link: https://www.econbiz.de/10012613996