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Showing
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1
Targeted
advertising
on competing platforms
Gong, Qiang
;
Pan, Siqi
;
Yang, Huanxing
- In:
The B.E. journal of theoretical economics
19
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011974951
Saved in:
2
How to achieve targeted
advertising
with the e-commerce platform's membership system?
Li, Hu
;
Zhang, Weiyi
;
Du, Shaofu
;
Sun, Xiahui
- In:
Omega : the international journal of management science
130
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015085380
Saved in:
3
Competitive targeted
advertising
with price discrimination
Esteves, Rosa-Branca
;
Resende, Joana
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
Saved in:
4
A unified framework for the scheduling of guaranteed targeted display
advertising
under reach and frequency requirements
Hojjat, Ali
;
Turner, John
;
Cetintas, Suleyman
;
Yang, Jian
- In:
Operations research
65
(
2017
)
2
,
pp. 289-313
Persistent link: https://www.econbiz.de/10011673095
Saved in:
5
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
6
A
theory
of irrelevant
advertising
: an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
7
Targeted
advertising
with R&D rivalry
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Mathematical social sciences
124
(
2023
),
pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
Saved in:
8
Attention oligopoly
Prat, Andrea
;
Valletti, Tommaso M.
-
2021
Persistent link: https://www.econbiz.de/10012523101
Saved in:
9
Value of communication and social media : an equilibrium
theory
of messaging
Anglin, Paul M.
;
Gao, Yanmin
- In:
The journal of real estate finance and economics
66
(
2023
)
4
,
pp. 861-903
Persistent link: https://www.econbiz.de/10014258994
Saved in:
10
Competitive targeted online
advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
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