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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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1
Customers' acceptance of digital marketing techniques : the impact of search engine, e-mail, and social media marketing
Altarifi, Shadi
;
Al-Quran, Ali Zakariya Farhan
; …
- In:
International journal of business innovation and …
34
(
2024
)
3
,
pp. 327-341
Persistent link: https://www.econbiz.de/10015062920
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2
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
Saved in:
3
Effects of link placements in email newsletters on their click-through rate
Kumar, Ashish
;
Salo, Jari
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 535-548
Persistent link: https://www.econbiz.de/10011880801
Saved in:
4
Personalization in email marketing : the role of noninformative advertising content
Sahni, Navdeep S.
;
Wheeler, S. Christian
;
Chintagunta, …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 236-258
Persistent link: https://www.econbiz.de/10011864756
Saved in:
5
Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.
;
Zou, Dan
;
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
Saved in:
6
E-mail advertising in Syria : assessing beliefs, attitudes, and behaviors
Mahmoud, Ali Bassam
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 649-665
Persistent link: https://www.econbiz.de/10011433602
Saved in:
7
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
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8
A theoretical and empirical analysis of alternate auction policies for search advertisements
Balachander, Subramanian
;
Kannan, Karthik
;
Schwartz, …
- In:
Review of marketing science
7
(
2009
)
1
,
pp. 1-49
Persistent link: https://www.econbiz.de/10009505959
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9
Optimal quality scores in sponsored search auctions : full extraction of advertisers’ surplus
Yoon, Kiho
- In:
The B.E. journal of theoretical economics
10
(
2010
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10009545024
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10
Can payment-per-click induce improvements in click fraud identification technologies?
Chen, Min
;
Jacob, Varghese S.
;
Radhakrishnan, Suresh
; …
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 754-772
Persistent link: https://www.econbiz.de/10011420801
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