The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target …

This chapter proposes an analysis of the role of advertising in the transmission of information in markets. It also … describes how the economic analysis of informative advertising provides a satisfactory account of advertising practices and … discusses the extent to which resorting to alternative approaches to advertising might be fruitful. In doing so, it provides an …

through advertising in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …

Facebook and Instagram. We first estimate advertising effectiveness at baseline across our broad sample. We then estimate the …