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New Approaches to Human Mobility: Using Mobile Phones for Demographic Research

Palmer, John; Espenshade, Thomas; Bartumeus, Frederic; … - In: Demography 50 (2013) 3, pp. 1105-1128

This article explores new methods for gathering and analyzing spatially rich demographic data using mobile phones. It describes a pilot study (the Human Mobility Project) in which volunteers around the world were successfully recruited to share GPS and cellular tower information on their...

Persistent link: https://www.econbiz.de/10010844319

How Artificial Intelligence (AI) is reshaping retailing?

Shankar, Venkatesh - In: Journal of retailing 94 (2018) 4, pp. 6-11

Persistent link: https://www.econbiz.de/10011958242

Mobile marketing : the way forward

Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 1-2

Persistent link: https://www.econbiz.de/10011489393

Mobile shopper marketing : key issues, current insights, and future research avenues

Shankar, Venkatesh; Kleijnen, Mirella; Ramanathan, Suresh; … - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 37-48

Persistent link: https://www.econbiz.de/10011489474

Pricing strategies for hybrid bundles : analytical model and insights

Meyer, Jeffrey; Shankar, Venkatesh - In: Journal of retailing 92 (2016) 2, pp. 133-146

Persistent link: https://www.econbiz.de/10011504965

How technology is changing retail

Shankar, Venkatesh; Kalyanam, Kirthi; Setia, Pankaj; … - In: Journal of retailing 97 (2021) 1, pp. 13-27

Persistent link: https://www.econbiz.de/10012514564

Should firms invest more in marketing or R&D to maintain sales leadership? : an empirical analysis of sales leader firms

Vadakkepatt, Gautham; Shankar, Venkatesh; Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1088-1108

Persistent link: https://www.econbiz.de/10012659696

Omnichannel marketing : are cross-channel effects symmetric?

Shankar, Venkatesh; Kushwaha, Tarun - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 290-310

Persistent link: https://www.econbiz.de/10012591032

Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches

Shankar, Venkatesh; Grewal, Dhruv; Sunder, Sarang; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 541-565

Persistent link: https://www.econbiz.de/10013271774

Transforming the customer experience through new technologies

Hoyer, Wayne D.; Kroschke, Mirja; Schmitt, Bernd; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 57-71

Persistent link: https://www.econbiz.de/10012299810