//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How augmented reality impacts...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
31,235
Konsumentenverhalten
28,242
Bibliometrics
7,073
Bibliometrie
6,895
Relationship marketing
4,729
Beziehungsmarketing
4,683
Retail trade
4,573
Einzelhandel
4,317
Brand management
4,237
Markenführung
4,190
Brand image
3,611
Markenimage
3,550
Customer satisfaction
3,161
Social Web
3,029
Social web
3,029
Kundenzufriedenheit
2,989
Online retailing
2,889
Online-Handel
2,888
Internet marketing
2,716
Online-Marketing
2,712
Service quality
2,464
Dienstleistungsqualität
2,411
Theory
2,268
Theorie
2,251
Brand
2,140
Markenartikel
2,100
Electronic Commerce
1,876
Emotion
1,859
E-commerce
1,850
Werbewirkung
1,786
Advertising effects
1,783
Viral marketing
1,656
Virales Marketing
1,656
Advertising
1,651
Werbung
1,505
Experiment
1,442
Pricing strategy
1,325
Preismanagement
1,315
Confidence
1,231
Vertrauen
1,228
more ...
less ...
Online availability
All
Undetermined
Free
27,686
Type of publication
All
Article
39,341
Book / Working Paper
3,005
Journal
18
Database
4
Type of publication (narrower categories)
All
Article in journal
33,791
Aufsatz in Zeitschrift
33,791
research-article
2,704
Aufsatz im Buch
1,760
Book section
1,760
Arbeitspapier
873
Working Paper
873
Graue Literatur
866
Non-commercial literature
866
Conference paper
342
Konferenzbeitrag
342
Hochschulschrift
309
Aufsatzsammlung
304
review
193
review-article
174
conceptual-paper
170
Collection of articles of several authors
110
Sammelwerk
110
case-report
100
Thesis
79
Konferenzschrift
65
viewpoint
60
Case study
47
Fallstudie
47
non-article
36
Lehrbuch
28
Systematic review
20
technical-paper
20
Übersichtsarbeit
20
Amtsdruckschrift
19
Government document
19
Handbook
10
Handbuch
10
Textbook
10
Bibliografie
9
Conference proceedings
7
Festschrift
7
Bibliografie enthalten
5
Bibliography included
5
Fallstudiensammlung
5
more ...
less ...
Language
All
English
41,237
German
814
Undetermined
305
French
5
Italian
3
Russian
2
Spanish
2
Polish
1
more ...
less ...
Author
All
Han, Heesup
94
Kumar, Satish
77
Mattila, Anna S.
73
Paul, Justin
73
Dwivedi, Yogesh Kumar
61
Loureiro, Sandra Maria Correia
56
Phau, Ian
56
Septianto, Felix
56
Law, Chun Hung Roberts
50
Thaichon, Park
49
Vrontis, Demetris
47
Lim, Weng Marc
46
Rana, Nripendra P.
42
Grewal, Dhruv
41
Hollebeek, Linda D.
40
Kim, Jungkeun
40
Belk, Russell W.
38
Dhir, Amandeep
37
Ko, Eunju
37
Kim, Seongseop
36
Jebarajakirthy, Charles
35
Rahman, Zillur
35
Laroche, Michel
34
Lusk, Jayson L.
34
Khare, Arpita
33
Nayga, Rodolfo M.
33
Balaji, M. S.
32
Köseoglu, Mehmet Ali
32
Wu, Luorong
32
Wong, IpKin Anthony
31
Dennis, Charles
30
Ferreira, João J. M.
30
Japutra, Arnold
30
Kraus, Sascha
30
Kumar, V.
30
Park, Jungkun
30
So, Kevin Kam Fung
30
Ahn, Jiseon
29
Bruwer, Johan
29
Schramm-Klein, Hanna
29
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
141
National Bureau of Economic Research
100
IGI Global
78
OECD
43
International Energy Agency
41
Edward Elgar Publishing
38
Organisation for Economic Co-operation and Development
11
Springer International Publishing
10
Peter Lang GmbH
8
Springer Gabler <Firma>
7
Springer-Verlag GmbH
7
Technische Universität Braunschweig
7
Taylor and Francis
6
World Bank Group
6
NetLibrary, Inc
5
De Gruyter Oldenbourg
4
Deutscher Dialogmarketing Verband
4
Information Resources Management Association
4
C.E.P.R. Discussion Papers
3
Economics Department, Organisation de Coopération et de Développement Économiques (OCDE)
3
Nomos Verlagsgesellschaft
3
Taylor and Francis.
3
World Bank
3
City of London (England) / Corporation
2
England and Wales / Parliament / House of Commons
2
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
Great Britain / Parliament / House of Commons
2
Helmut-Schmidt-Universität
2
International Augmented and Virtual Reality Conference <4., 2018, Manchester>
2
International Finance Corporation
2
International XR Conference / Annual conference <7., 2022, Lissabon>
2
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
SRH Fernhochschule
2
Technische Universität Ilmenau
2
World Tourism Organization
2
World Trade Organization
2
Accenture GmbH <Kronberg im Taunus>
1
Asian Productivity Organization
1
Association for Consumer Research
1
Association for Consumer Research (U.S.)
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1,708
Journal of retailing and consumer services
1,678
International journal of hospitality management
572
SpringerLink / Bücher
439
Technological forecasting & social change : an international journal
418
European Journal of Marketing
409
International Journal of Retail & Distribution Management
387
Journal of Consumer Marketing
373
International journal of consumer studies
351
Asia Pacific journal of marketing and logistics
289
Management science : journal of the Institute for Operations Research and the Management Sciences
270
Tourism management : research, policies, practice
269
Psychology & marketing
266
International journal of contemporary hospitality management
256
Working paper / National Bureau of Economic Research, Inc.
247
The journal of product & brand management
241
European journal of operational research : EJOR
236
Journal of travel and tourism marketing
236
Journal of retailing
228
Discussion paper / Centre for Economic Policy Research
225
Journal of marketing communications
222
International journal of production economics
221
International journal of advertising : the review of marketing communications
210
The journal of brand management : an international journal
210
Journal of Islamic marketing
205
Journal of Product & Brand Management
205
The international review of retail, distribution and consumer research
201
International journal of production research
199
Journal of international consumer marketing
194
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
193
Journal of hospitality marketing & management
190
Discussion papers / CEPR
183
Industrial marketing management : the international journal for industrial and high-tech firms
182
Journal of promotion management : innovations in planning and applied research
182
Journal of the Academy of Marketing Science
178
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
170
Journal of strategic marketing
169
Journal of marketing management : JMM ; journal of the Academy of Marketing
168
Journal of Services Marketing
165
Tourism management perspectives : TMP
165
more ...
less ...
Source
All
ECONIS (ZBW)
38,532
Other ZBW resources
3,524
RePEc
303
USB Cologne (EcoSocSci)
7
BASE
1
OLC EcoSci
1
Showing
1
-
10
of
42,368
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Augmented reality in online retailing : a systematic review and research agenda
Kumar, Harish
- In:
International journal of retail and distribution management
50
(
2022
)
4
,
pp. 537-559
Persistent link: https://www.econbiz.de/10013398065
Saved in:
2
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
3
Augmented reality in retail : a systematic review of research foci and future research agenda
Chen, Ruofei
;
Perry, Patsy
;
Boardman, Rosy
;
McCormick, Helen
- In:
International journal of retail and distribution management
50
(
2022
)
4
,
pp. 498-518
Persistent link: https://www.econbiz.de/10013398045
Saved in:
4
The role of augmented reality in redefining e-tailing : a review and research agenda
Jayaswal, Pragya
;
Parida, Biswajita
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014299242
Saved in:
5
Shopping in virtual reality : a literature review and future agenda
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
134
(
2021
),
pp. 37-58
Persistent link: https://www.econbiz.de/10012643496
Saved in:
6
Augmenting reality : fusing consumers' experiences and interactions with immersive technologies in physical retail settings
Bonetti, Francesca
;
Pantano, Eleonora
;
Warnaby, Gary
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 260-284
Persistent link: https://www.econbiz.de/10012209451
Saved in:
7
The value of visual quality and service quality to augmented reality enabled mobile shopping experience
David, Alsius
;
Senn, William D.
;
Peak, Daniel A.
; …
- In:
Quality management journal : QMJ
28
(
2021
)
3
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012584868
Saved in:
8
Consumer behavior with augmented reality in retail : a review and research agenda
Lavoye, Virginie
;
Mero, Joel
;
Tarkiainen, Anssi
- In:
The international review of retail, distribution and …
31
(
2021
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10012590019
Saved in:
9
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
10
Augmented reality and the customer journey : an exploratory study
Romano, Beatrice
;
Sands, Sean
;
Pallant, Jason I.
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 354-363
Persistent link: https://www.econbiz.de/10012668466
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->