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Augmented reality in online retailing : a systematic review and research agenda

Kumar, Harish - In: International journal of retail and distribution management 50 (2022) 4, pp. 537-559

Persistent link: https://www.econbiz.de/10013398065

Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector

Aslam, Usman; Davis, Leon - In: Journal of retailing and consumer services 76 (2024), pp. 1-15

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Augmented reality in retail : a systematic review of research foci and future research agenda

Chen, Ruofei; Perry, Patsy; Boardman, Rosy; McCormick, Helen - In: International journal of retail and distribution management 50 (2022) 4, pp. 498-518

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The role of augmented reality in redefining e-tailing : a review and research agenda

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Shopping in virtual reality : a literature review and future agenda

Xi, Nannan; Hamari, Juho - In: Journal of business research : JBR 134 (2021), pp. 37-58

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Augmenting reality : fusing consumers' experiences and interactions with immersive technologies in physical retail settings

Bonetti, Francesca; Pantano, Eleonora; Warnaby, Gary; … - In: International journal of technology marketing : IJTMkt 13 (2019) 3/4, pp. 260-284

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The value of visual quality and service quality to augmented reality enabled mobile shopping experience

David, Alsius; Senn, William D.; Peak, Daniel A.; … - In: Quality management journal : QMJ 28 (2021) 3, pp. 116-127

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Consumer behavior with augmented reality in retail : a review and research agenda

Lavoye, Virginie; Mero, Joel; Tarkiainen, Anssi - In: The international review of retail, distribution and … 31 (2021) 3, pp. 299-329

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Augmented reality in retail and its impact on sales

Tan, Yong-Chin; Chandukala, Sandeep R.; Reddy, Srinivas K. - In: Journal of marketing 86 (2022) 1, pp. 48-66

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Augmented reality and the customer journey : an exploratory study

Romano, Beatrice; Sands, Sean; Pallant, Jason I. - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 354-363

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