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Leave or stay? The role of self‐construal on luxury brand attitudes and purchase intentions in response to brand rejection
Liu, Xian; Loken, Barbara; Wang, Liangyan - In: Journal of Consumer Behaviour 20 (2020) 1, pp. 119-131
Persistent link: https://www.econbiz.de/10012406556
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Don’t put all your green eggs in one basket : Examining environmentally friendly sub‐branding strategies
Koo, Jayoung; Loken, Barbara - In: Business Ethics, the Environment & Responsibility 31 (2021) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10012809297
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Don't put all your green eggs in one basket : examining environmentally friendly sub-branding strategies
Koo, Jayoung; Loken, Barbara - In: Business ethics, the environment & responsibility 31 (2022) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10012795278
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Viewing usage of counterfeit luxury goods : social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands
Amaral, Nelson B.; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 483-495
Persistent link: https://www.econbiz.de/10011597867
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The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.; Loken, Barbara; Stadler Blank, Ashley - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 130-137
Persistent link: https://www.econbiz.de/10011842200
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Analyzing ethical decision making in marketing
Dubinsky, Alan J.; Loken, Barbara - In: Journal of Business Research 19 (1989) 2, pp. 83-107
Persistent link: https://www.econbiz.de/10005473940
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A Path to More Enduring Happiness : Take a Detour from Specific Emotional Goals
Rodas, Maria A.; Ahluwalia, Rohini; Olson, Nicholas J. - In: Journal of Consumer Psychology 28 (2018) 4, pp. 673-681
Persistent link: https://www.econbiz.de/10012082991
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A path to more enduring happiness : take a detour from specific emotional goals
Rodas, Maria A.; Ahluwalia, Rohini; Olson, Nicholas J. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 673-681
Persistent link: https://www.econbiz.de/10011937371
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Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences
Torelli, Carlos J.; Ahluwalia, Rohini; Cheng, Shirley Y. Y. - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 44-61
Persistent link: https://www.econbiz.de/10011763790
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When sharing isn't caring : the influence of seeking the best on sharing favorable word of mouth about unsatisfactory purchases
Olson, Nicholas J.; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 47 (2021) 6, pp. 1025-1046
Persistent link: https://www.econbiz.de/10012504033