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1
Using neuroscience to understand consumers
Moutinho, Luiz
;
Menezes, Karla
;
Menezes, Silvio
- In:
Biometrics and neuroscience research in business and …
,
(pp. 245-277)
.
2024
Persistent link: https://www.econbiz.de/10014560402
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Tales of two channels : digital
advertising
performance between ai recommendation and user subscription channels
Dong, Beibei
;
Zhuang, Mengzhou
;
Fang, Eric
;
Huang, Minxue
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 141-162
Persistent link: https://www.econbiz.de/10014582909
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Optimizing user engagement through adaptive ad sequencing
Rafieian, Omid
- In:
Marketing science
42
(
2023
)
5
,
pp. 910-933
Persistent link: https://www.econbiz.de/10014393384
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Targeting and privacy in mobile
advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
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5
Special section introduction: artificial intelligence and
advertising
Li, Hairong
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 333-337
Persistent link: https://www.econbiz.de/10012201448
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6
The impact of AI on the
advertising
process : the Chinese experience
Qin, Xuebing
;
Jiang, Zhibin
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 338-346
Persistent link: https://www.econbiz.de/10012201450
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7
Understanding programmatic creative : the role of AI
Chen, Gang
;
Xie, Peihong
;
Dong, Jing
;
Wang, Tianfu
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 347-355
Persistent link: https://www.econbiz.de/10012201453
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8
Analysing customers reactions on social media promotional campaigns : a text-mining approach
Saxena, Anant
;
Chaturvedi, K. R.
;
Rakesh, Sapna
- In:
Paradigm : the journal of Institute of Management Technology
22
(
2018
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10012161085
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Vungle Inc. improves monetization using big data analytics
De Reyck, Bert
;
Fragkos, Ioannis
;
Grushka-Cockayne, Yael
; …
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
5
,
pp. 454-466
Persistent link: https://www.econbiz.de/10011762987
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10
Künstliche Intelligenz - die Zukunft des Marketing : ein praktischer Leitfaden für Marketing-Manager
Bünte, Claudia
-
2018
Persistent link: https://www.econbiz.de/10011893526
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