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Luxury patient experience (LPX) : review, conceptualization, and future research directions

Klaus, Philipp - In: The service industries journal 38 (2018) 1/2, pp. 87-98

Persistent link: https://www.econbiz.de/10011848030

The Guaranty Trust Bank of Nigeria: From niche positioning to mass-market branding

Maklan, Stan; Knox, Simon; Michel, Stefan - 2009

This case describes a strategic marketing dilemma facing Tayo Aderinokun, the cofounder and managing director (CEO) of the highly successful Guaranty Trust Bank (GTBank) of Nigeria. In its initial 15 years, GTBank has grown dramatically to become the most respected corporate bank in Nigeria,...

Persistent link: https://www.econbiz.de/10009463183

When doing good will not save us : Revisiting the buffering effect of CSR following service failures

Antonetti, Paolo; Crisafulli, Benedetta; Maklan, Stan - In: Psychology & Marketing (2021)

Persistent link: https://www.econbiz.de/10012633142

An extended model of moral outrage at corporate social irresponsibility

Antonetti, Paolo; Maklan, Stan - In: Journal of business ethics : JOBE 135 (2016) 3, pp. 429-444

Persistent link: https://www.econbiz.de/10011498547

A better way to manage customer experience : lessons from the Royal Bank of Scotland

Maklan, Stan; Antonetti, Paolo; Whitty, Steve - In: California management review 59 (2017) 2, pp. 92-115

Persistent link: https://www.econbiz.de/10011697214

Identifying the right solution customers : a managerial methodology

Windler, Katharina; Jüttner, Uta; Michel, Stefan; … - In: Industrial marketing management : the international … 60 (2017), pp. 173-186

Persistent link: https://www.econbiz.de/10011672093

Social identification and corporate irresponsibility : a model of stakeholder punitive intentions

Antonetti, Paolo; Maklan, Stan - In: British journal of management : BJM 27 (2016) 3, pp. 583-605

Persistent link: https://www.econbiz.de/10011602650

Hippies, greenies, and tree huggers : how the "warmth" stereotype hinders the adoption of responsible brands

Antonetti, Paolo; Maklan, Stan - In: Psychology & marketing 33 (2016) 10, pp. 786-813

Persistent link: https://www.econbiz.de/10011595461

Too good to be true? : boundary conditions to the use of downward social comparisons in service recovery

Antonetti, Paolo; Crisafulli, Benedetta; Maklan, Stan - In: Journal of service research : JSR 21 (2018) 4, pp. 438-455

Persistent link: https://www.econbiz.de/10011951807

Identity bias in negative word of mouth following irresponsible corporate behavior : a research model and moderating effects

Antonetti, Paolo; Maklan, Stan - In: Journal of business ethics : JOBE 149 (2018) 4, pp. 1005-1023

Persistent link: https://www.econbiz.de/10011867329

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