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Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad; Dash, Satyabhusan - In: The journal of business & industrial marketing 38 (2023) 12, pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
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Let's talk about wine: does Twitter have value?
Wilson, Damien; Quinton, Sarah - In: International Journal of Wine Business Research 24 (2012) 4, pp. 271-286
Purpose – The purpose of this exploratory research paper is twofold. First, to identify how wine is being talked about within the Twitter environment and second to examine whether the constructs of soft and hard value can be demonstrated within the social media, Twitter content. The overall...
Persistent link: https://www.econbiz.de/10014814175
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Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
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Customer brand co-creation : a conceptual model
France, Cassandra; Merrilees, Bill; Miller, Dale - In: Marketing intelligence & planning 33 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty
Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin; … - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10013163680
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Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.; Sharma, Tripti Ghosh; Pandey, Ritesh; … - In: The journal of product & brand management 31 (2022) 2, pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
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New luxury : defining and evaluating emerging luxury trends through the lenses of consumption and personal values
Atkinson, Stephanie D.; Kang, Jiyun - In: The journal of product & brand management 31 (2022) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013164345
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Personal information disclosure on social networking sites
Aboulnasr, Khaled; Tran, Gina A.; Park, Taehoon - In: Psychology & marketing 39 (2022) 2, pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
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Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro; Schuberth, Florian; Tagashira, Takumi; … - In: Journal of business research : JBR 130 (2021), pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
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Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng; Thabethe, Thabile - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 477-497
Persistent link: https://www.econbiz.de/10012670702