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Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh; Osburg, Victoria-Sophie; Akhtar, … - In: Journal of business research : JBR 96 (2019), pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
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The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina; Rivaroli, Sergio; … - In: International journal of wine business research 35 (2023) 3, pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
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Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
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Ethics and Biopower in Neuromarketing : A Framework for an Ethical Approach to Marketing
Penrod, Joshua - 2023
marketing ethics and appeals to researchers of consumer psychology, business ethics, and public policy. Joshua Penrod is an …This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging … codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial …
Persistent link: https://www.econbiz.de/10013504620
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The ethics of gamification in a marketing context
Thorpe, Andrea Stevenson; Roper, Stephen - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
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The direct and indirect effect of NFC on marketers' work norms, vocational socialization, individual ethical position, and ethical perceptions
McClaren, Nicholas; Vocino, Andrea - In: The journal of business & industrial marketing 32 (2017) 1, pp. 110-124
Persistent link: https://www.econbiz.de/10011609330
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The transparency construct in corporate marketing
Leitch, Shirley R. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
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Brand externalities : a taxonomy
Padela, Shoaib M. Farooq; Wooliscroft, Ben; … - In: Journal of macromarketing 41 (2021) 2, pp. 356-372
Persistent link: https://www.econbiz.de/10012521300
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Global Pharmaceuticals : Ethics, Markets, Practices
Kleinman, Arthur (ed.); Lakoff, Andrew (ed.);  … - 2006
, marketing, distribution, prescription, and consumption.Whether considering how American drug companies seek to create a market … marketing and availability of medications. Among these are an exploration of how the pharmaceutical industry shapes popular and …
Persistent link: https://www.econbiz.de/10014488467
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Factors enabling pervasiveness of belief and ethics-based marketing practice : an interpretive structural modeling approach
Mustafa, Farhan; Sharma, Vinay - In: Journal of Islamic marketing 14 (2023) 10, pp. 2429-2449
Persistent link: https://www.econbiz.de/10014428658