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~institution:"Brandsboard e.V."
~institution:"Erasmus Research Institute of Management"
~institution:"Gesellschaft zur Erforschung des Markenwesens"
~subject:"Markenführung"
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Markenführung
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Lips, Peter
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2
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Bruggen, Gerrit H. van
1
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1
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Brandsboard e.V.
Erasmus Research Institute of Management
Gesellschaft zur Erforschung des Markenwesens
Springer Fachmedien Wiesbaden
18
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8
NetLibrary, Inc
7
American Marketing Association
4
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4
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3
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2
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2
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
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1
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1
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
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1
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1
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1
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1
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1
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
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1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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ERIM report series research in management
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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ECONIS (ZBW)
9
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Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003738747
Saved in:
2
Markendialog : Februar 1997
Lips, Peter
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10003848818
Saved in:
3
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
Disch, Wolfgang K. A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009009236
Saved in:
4
Marken brauchen Preisführung : 17. GEM Markendialog am 28. Februar 2013 in Berlin
Disch, Wolfgang K. A.
(
revision
)
-
2013
Persistent link: https://www.econbiz.de/10009744293
Saved in:
5
Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog Februar 2004]
Lips, Peter
(
revision
)
-
2004
Persistent link: https://www.econbiz.de/10002216476
Saved in:
6
Wie entstehen starke Marken? : [Markendialog Februar 2005]
Lips, Peter
(
revision
)
-
2005
Persistent link: https://www.econbiz.de/10002934154
Saved in:
7
Neue Ansätze in Markenforschung und Markenführung
2005
Persistent link: https://www.econbiz.de/10003027991
Saved in:
8
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
9
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
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