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Kraus, Florian
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Universität Mannheim
National Bureau of Economic Research
641
Springer Fachmedien Wiesbaden
329
IGI Global
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OECD
72
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Verlag Dr. Kovač
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American Marketing Association
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Books on Demand GmbH <Norderstedt>
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Information Resources Management Association
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Université Paris-Dauphine (Paris IX)
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Haufe-Lexware GmbH & Co. KG
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International Energy Agency
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Edward Elgar Publishing
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C.E.P.R. Discussion Papers
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European Association of Agricultural Economists - EAAE
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Gesellschaft zur Erforschung des Markenwesens
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Institut für Demoskopie Allensbach
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Europäische Kommission
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Nomos Verlagsgesellschaft
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Nordic Council of Ministers
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Springer Gabler <Firma>
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Organisation for Economic Co-operation and Development
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
21
International Telecommunications Society
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Zentralausschuss der Werbewirtschaft
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
18
Friedrich-Schiller-Universität Jena
18
Springer International Publishing
18
Erasmus Research Institute of Management
15
European Society for Opinion and Marketing Research
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Europäische Kommission / Gemeinsame Forschungsstelle
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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INSEAD
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Springer-Verlag GmbH
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Campus Verlag
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Deutschland / Bundeswehr / Universität Hamburg
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Österreichisches Institut für Wirtschaftsforschung
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline
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2021
Persistent link: https://www.econbiz.de/10012694712
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2
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
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2016
Persistent link: https://www.econbiz.de/10011583648
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3
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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4
Essays on the marketing of digital information goods
Schmitt, Daniela
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2019
Persistent link: https://www.econbiz.de/10012166256
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5
Essays on trust and online peer-to-peer markets
Isaak, Andrew
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2018
Persistent link: https://www.econbiz.de/10012157319
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6
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
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2013
Persistent link: https://www.econbiz.de/10010253677
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7
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
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2020
Persistent link: https://www.econbiz.de/10012518944
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8
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
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2021
Persistent link: https://www.econbiz.de/10012694764
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9
Digitale Transformation und Unternehmenserfolg : eine branchenübergreifende empirische Untersuchung zu Konzeption, Messung und Wirkung organisationaler Kompetenzen
Wielgos, Dominik
-
2020
Persistent link: https://www.econbiz.de/10012486161
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10
Defensive information avoidance : three essays on the motivated avoidance of decision-relevant information in computer-mediated work
Neben, Tillmann
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2017
Persistent link: https://www.econbiz.de/10011645064
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