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The short-term effect of store-level promotions (weekly flyers, radio and outdoor advertising) on grocery store choice is investigated. We estimate household-level multinomial logit (MNL) models of store choice on panel data, using promotional variables, loyalty, and moderating variables. The...
Persistent link: https://www.econbiz.de/10010706504
Cette recherche se donne pour objectif de présenter les résultats de plusieurs études concernant la fréquentation des points de vente. Les investigations portent sur trois dimensions essentielles pour caractériser la fréquentation d'une grande surface alimentaire : la valeur du client, la...
Persistent link: https://www.econbiz.de/10010707698
Refund depth may influence the effectiveness of a price guarantee when a store offers to reimburse customers more than the price difference. Using an experimental study that features real stores with high credibility, this article shows that a simple price-matching guarantee has no effect on...
Persistent link: https://www.econbiz.de/10010707822
Many retailers communicate about their societal engagements to improve their image. Yet, overwhelmed by these more or less well-founded societal claims, consumers get troubles to identify truly responsible retailers, making societal communication probably less efficient. Based upon the...
Persistent link: https://www.econbiz.de/10010708025
Persistent link: https://www.econbiz.de/10011122207
validate a scale to measure five types of perceived benefits, and apply our generic measurement tool to the retailing industry …
Persistent link: https://www.econbiz.de/10011072513
Many firms, especially retailers, communicate about their societal engagements toimprove their image. Yet, overwhelmed by these more or less well-founded societal claims,consumers get troubles to identify truly responsible retailers, making societal communicationless efficient. To better...
Persistent link: https://www.econbiz.de/10011072752