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Status consumption: both an antecedent and a moderator of private label brand proneness
Gendel-Guterman, Hanna; Levy, Shalom - In: Advances in National Brand and Private Label Marketing …, (pp. 3-10). 2018
Persistent link: https://www.econbiz.de/10013276090
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Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa - In: Advances in National Brand and Private Label Marketing …, (pp. 11-16). 2018
Persistent link: https://www.econbiz.de/10013276091
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Consumer attitudes during periods of economic downturn : embodying responsible behaviors
Sarmento, Maria; Galan-Ladero, M. Mercedes; Marques, Susana - In: Advances in National Brand and Private Label Marketing …, (pp. 17-22). 2018
Persistent link: https://www.econbiz.de/10013276092
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Usage of private label brands among street vendors in Thailand
Jiaranai Chaiyakarn Zheng; Shannon, Randall - In: Advances in National Brand and Private Label Marketing …, (pp. 23-26). 2018
Persistent link: https://www.econbiz.de/10013276245
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Private label consumers and national brand new products : an empirical investigation
Sinapuelas, Ian Clark - In: Advances in National Brand and Private Label Marketing …, (pp. 27-35). 2018
Persistent link: https://www.econbiz.de/10013276246
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Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey
Martinelli, Elisa; De Canio, Francesca - In: Advances in National Brand and Private Label Marketing …, (pp. 37-45). 2018
Persistent link: https://www.econbiz.de/10013276247
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia; Villaseñor, Nieves; Yagüe … - In: Advances in National Brand and Private Label Marketing …, (pp. 125-133). 2018
Persistent link: https://www.econbiz.de/10013277494
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Private label sourcing negotiation: premium PL from dual brander
Choi, Seung-chan - In: Advances in National Brand and Private Label Marketing …, (pp. 135-142). 2018
Persistent link: https://www.econbiz.de/10013277497
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The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha; Fonferek, Katharina-Maria; … - In: Advances in National Brand and Private Label Marketing …, (pp. 143-149). 2018
Persistent link: https://www.econbiz.de/10013277500
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: Advances in National Brand and Private Label Marketing …, (pp. 151-157). 2018
Persistent link: https://www.econbiz.de/10013277505