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The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation

Kolomiiets, Alona; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 17 (2016) 4, pp. 280-288

Persistent link: https://www.econbiz.de/10011626474

Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews

Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 162-178

Persistent link: https://www.econbiz.de/10010424804

How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising

Pelsmacker, Patrick de; Dens, Nathalie; Verberckmoes, Shana - In: Journal of electronic commerce research : JECR 20 (2019) 1, pp. 55-74

Persistent link: https://www.econbiz.de/10012156394

Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise

Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 14 (2013) 4, pp. 287-303

Persistent link: https://www.econbiz.de/10010232563

How to exploit the user base for online products : a product integration perspective

Song, Peijian; Cheng, Zhang; Xu, Heng - In: Journal of electronic commerce research : JECR 13 (2012) 4, pp. 356-372

Persistent link: https://www.econbiz.de/10009728072

Knowledge-base and online self-service

Hsu, Sonya H. Y.; Balasubramanian, Siva Kumar; Thakur, … - In: Journal of electronic commerce research : JECR 12 (2011) 2, pp. 133-151

Persistent link: https://www.econbiz.de/10009299530

Consumer segmentation analysis of multichannel and multistage consumption : a latent class MNL approach

Wang, Quansheng; Yang, Xue; Song, Peijian; Sia, Choon Ling - In: Journal of electronic commerce research : JECR 15 (2014) 4, pp. 339-358

Persistent link: https://www.econbiz.de/10010476759

Exploring the power of electronic word-of-mouth in the services industry

Loureiro, Sandra Maria Correia (ed.); … - 2020

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

Persistent link: https://www.econbiz.de/10012394328