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The cultural influence on mass customization
Wabia, Carolin - 2020
Persistent link: https://www.econbiz.de/10012234738
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Total global strategy
Yip, George S. - 2012 - 3. ed., intern. ed.
Persistent link: https://www.econbiz.de/10009504736
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Global marketing
Keegan, Warren J. - 2013 - 7. ed., global ed.
Persistent link: https://www.econbiz.de/10009522745
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip - 2013 - 11. ed., global ed.
Persistent link: https://www.econbiz.de/10009524855
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Global marketing management
Keegan, Warren J. - 2014 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009767733
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International business : the new realities
Cavusgil, S. Tamer; Knight, Gary A.; Riesenberger, John R. - 2014 - 3. ed., global ed.
Persistent link: https://www.econbiz.de/10009728238
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Marketing across cultures
Usunier, Jean-Claude; Lee, Julie Anne - 2013 - 6. ed.
Persistent link: https://www.econbiz.de/10009688516
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2013 - 4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
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Sustainable marketing
Emery, Barry - 2012
Persistent link: https://www.econbiz.de/10009412749
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Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren; … - 2013 - 5. ed.
Persistent link: https://www.econbiz.de/10009756374