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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"ERIM report series research in management"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Magnusson, Peter"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Functional food"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Functional food
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
61
Globalisierung
13
Globalization
13
Cultural identity
12
Kulturelle Identität
12
Welt
11
World
11
Brand management
10
International marketing
10
Internationales Marketing
10
Markenführung
10
Brand image
9
Markenimage
9
Brand
7
Markenartikel
7
Ethnic group
6
Ethnische Gruppe
6
Culture
5
Designation of origin
5
Emotion
5
Herkunftsbezeichnung
5
Internet
5
Advertising effects
4
Beziehungsmarketing
4
National culture
4
Nationalkultur
4
Personality psychology
4
Persönlichkeitspsychologie
4
Relationship marketing
4
Social integration
4
Soziale Integration
4
Werbewirkung
4
Acculturation
3
Canada
3
China
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emotions
3
Environmental consciousness
3
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Undetermined
26
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5
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Article
52
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9
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50
Aufsatz in Zeitschrift
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Arbeitspapier
8
Working Paper
8
Collection of articles of several authors
4
Graue Literatur
4
Non-commercial literature
4
Sammelwerk
4
Aufsatz im Buch
3
Book section
3
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Language
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English
61
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Magnusson, Peter
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
25
Cleveland, Mark
20
Geuens, Maggie
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
15
Septianto, Felix
14
Seo, Yuri
13
Vermeir, Iris
13
Bartikowski, Boris
12
Shukla, Paurav
12
Christodoulides, George
11
Filieri, Raffaele
11
Richard, Marie-Odile
11
Teng, Lefa
11
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Veloutsou, Cleopatra
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Chebat, Jean-Charles
9
Kim, Kyung Hoon
9
Kukar-Kinney, Monika
9
Pandelaere, Mario
9
Paul, Justin
9
Wang, Cheng Lu
9
Balabanis, George
8
Beatty, Sharon E.
8
Choi, Jeonghye
8
Liu, Martin J.
8
Mattila, Anna S.
8
Merchant, Altaf
8
Wagner, Udo
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Babin, Barry J.
7
Behl, Abhishek
7
Chen, Qimei
7
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Institution
All
Erasmus Research Institute of Management
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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Analyzing the cultural diversity of consumers in the global marketplace
ERIM report series research in management
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of business research : JBR
Marketing and multicultural diversity
Marketing letters : a journal of research in marketing
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Psychology & marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international marketing
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
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ECONIS (ZBW)
61
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1
A test of the effects of competition on consumer
brand
selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
2
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
3
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
4
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
5
A longitudinal analysis of country image and
brand
origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
6
Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong
;
Kim, Chankon
;
Laroche, Michel
;
Lee, Hanjoon
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
Saved in:
7
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
8
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
9
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
10
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
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