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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Laroche, Michel"
~person:"Mattila, Anna S."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
32
Beziehungsmarketing
7
Relationship marketing
7
Customer satisfaction
6
Kundenzufriedenheit
6
Dienstleistungsqualität
4
Emotion
4
Hotel industry
4
Hotellerie
4
Service quality
4
Advertising effects
3
Beschwerdemanagement
3
Complaint management
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Cultural identity
3
Experiment
3
Gastronomie
3
Gender
3
Geschlecht
3
Kulturelle Identität
3
Other customers
3
Restaurant industry
3
Werbewirkung
3
Advertising
2
Airbnb
2
Consumer behavior
2
Customer service
2
Eating habit
2
Electric vehicle
2
Elektrofahrzeug
2
Environmental consciousness
2
Ernährungsverhalten
2
Ethnic group
2
Ethnische Gruppe
2
Experimental design
2
Gastgewerbe
2
Gesundheit
2
Health
2
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Online availability
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Undetermined
18
Type of publication
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Article
30
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
27
Aufsatz in Zeitschrift
27
Aufsatz im Buch
3
Book section
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
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Language
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English
32
Author
All
Laroche, Michel
Mattila, Anna S.
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
34
Jang, Soocheong
30
Geuens, Maggie
13
Line, Nathaniel D.
12
Wu, Luorong
12
Jeong, EunHa
11
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Zhang, Lu
11
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Kim, Woo Gon
10
Vermeir, Iris
10
Wei, Wei
10
Law, Chun Hung Roberts
9
Liu, Qing
9
Lu, Lu
9
Heo, Cindy Yoonjoung
8
Kim, DongHee
8
Kim, Jong-Hyeong
8
Kim, Seongseop
8
Lee, Seoki
8
Miao, Li
8
Cho, Meehee
7
Chua, Bee-Lia
7
Gursoy, Dogan
7
Guéguen, Nicolas
7
Jacob, Céline
7
Kang, Juhee
7
Lynn, Michael
7
Rahman, Imran
7
Seo, Soobin
7
Song, Hanqun
7
Wong, IpKin Anthony
7
Bilgihan, Anil
6
Gao, Yixing
6
Hwang, Jinsoo
6
Li, Hengyun
6
Magnini, Vincent P.
6
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of hospitality management
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of retailing
7
Journal of retailing and consumer services
7
The journal of services marketing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Cornell hospitality quarterly : CQ
5
Journal of business ethics : JOBE
5
Journal of hospitality marketing & management
5
Journal of marketing communications
5
Journal of service management
5
International journal of contemporary hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of the Academy of Marketing Science
4
The Cornell hospitality quarterly
4
Journal of marketing
3
Journal of service research : JSR
3
Marketing letters : a journal of research in marketing
3
The journal of brand management : an international journal
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing
2
Journal of marketing theory and practice
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
Tourism management : research, policies, practice
2
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
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Source
All
ECONIS (ZBW)
32
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1
Ethnic dining : need to belong, need to be unique, and menu offering
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
49
(
2015
),
pp. 1-7
Persistent link: https://www.econbiz.de/10011377600
Saved in:
2
A meta-analysis of behavioral intentions for environment-friendly initiatives in hospitality research
Gao, Yixing
;
Mattila, Anna S.
;
Lee, Seoki
- In:
International journal of hospitality management
54
(
2016
),
pp. 107-115
Persistent link: https://www.econbiz.de/10011474057
Saved in:
3
When organic food choices shape subsequent food choices : the interplay of gender and health consciousness
Shin, Joongwon
;
Mattila, Anna S.
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10011981836
Saved in:
4
Apple Pay : coolness and embarrassment in the service encounter
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
78
(
2019
),
pp. 268-275
Persistent link: https://www.econbiz.de/10012012758
Saved in:
5
In search of diners responsive to health cues : insights from U.S. consumers
Shin, Joongwon
;
Mattila, Anna S.
- In:
International journal of hospitality management
82
(
2019
),
pp. 260-269
Persistent link: https://www.econbiz.de/10012121733
Saved in:
6
Investigating the impact of surprise rewards on consumer responses
Wu, Luorong
;
Mattila, Anna S.
;
Hanks, Lydia
- In:
International journal of hospitality management
50
(
2015
),
pp. 27-35
Persistent link: https://www.econbiz.de/10011387907
Saved in:
7
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
8
Airbnb : online targeted advertising, sense of power, and consumer decisions
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
60
(
2017
),
pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
Saved in:
9
"Chef recommended" or "most popular"? : cultural differences in customer preference for recommendation labels
Yang, Bi
;
Mattila, Anna S.
- In:
International journal of hospitality management
86
(
2020
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012241525
Saved in:
10
How rational thinking style affects sales promotion effectiveness
Yang, Bi
;
Mattila, Anna S.
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012146209
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