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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Laroche, Michel"
~person:"Verhoef, Peter C."
~person:"Zhang, Lu"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
13
Gastronomie
6
Restaurant industry
6
Virales Marketing
4
Advertising effects
3
Dienstleistungsqualität
3
Restaurants
3
Service quality
3
Werbewirkung
3
Beziehungsmarketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer satisfaction
2
Ethnic group
2
Ethnische Gruppe
2
Internet marketing
2
Kundenzufriedenheit
2
Online-Marketing
2
Relationship marketing
2
Social relations
2
Social servicescape
2
Soziale Beziehungen
2
Word-of-mouth
2
Airbnb
1
Arousal
1
Attitude
1
Brand
1
Brand image
1
Brand management
1
Brand perception
1
CSR participation
1
Celebrity chef
1
Celebrity endorsement
1
Celebrity-Werbung
1
Construal level
1
Construal level theory
1
Consumption theory
1
Coronavirus
1
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Online availability
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Undetermined
10
Type of publication
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Article
13
Type of publication (narrower categories)
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Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
2
Book section
2
Language
All
English
13
Author
All
Laroche, Michel
Verhoef, Peter C.
Zhang, Lu
Han, Heesup
34
Jang, Soocheong
30
Mattila, Anna S.
25
Geuens, Maggie
13
Line, Nathaniel D.
12
Wu, Luorong
12
Jeong, EunHa
11
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Kim, Woo Gon
10
Law, Chun Hung Roberts
10
Vermeir, Iris
10
Wei, Wei
10
Liu, Qing
9
Lu, Lu
9
Heo, Cindy Yoonjoung
8
Kim, DongHee
8
Kim, Jong-Hyeong
8
Kim, Seongseop
8
Lee, Seoki
8
Miao, Li
8
Cho, Meehee
7
Chua, Bee-Lia
7
Gursoy, Dogan
7
Guéguen, Nicolas
7
Jacob, Céline
7
Kang, Juhee
7
Lynn, Michael
7
Rahman, Imran
7
Seo, Soobin
7
Song, Hanqun
7
Wong, IpKin Anthony
7
Bilgihan, Anil
6
Gao, Yixing
6
Hwang, Jinsoo
6
Li, Hengyun
6
Magnini, Vincent P.
6
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Published in...
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of hospitality management
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
29
ERIM report series research in management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of retailing and consumer services
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
4
Journal of hospitality marketing & management
3
Journal of marketing
3
The Cornell hospitality quarterly
3
International journal of contemporary hospitality management
2
International marketing review
2
Journal of business ethics : JOBE
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
Cross-cultural and critical perspectives on brands
1
Econometric Institute research papers
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of strategic e-business management
1
International journal of consumer studies
1
International journal of management reviews : IJMR
1
International journal of production research
1
International journal of retail & distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality and tourism insights
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
MSI reports : working paper series
1
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Source
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ECONIS (ZBW)
13
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13
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1
The effect of perceived error stability,
brand
perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
Saved in:
2
The effect of customization and gender on customers' attitude
Wolf, Alana
;
Zhang, Lu
- In:
International journal of hospitality management
56
(
2016
),
pp. 28-32
Persistent link: https://www.econbiz.de/10011520935
Saved in:
3
How effective are your CSR messages? : the moderating role of processing fluency and construal level
Zhang, Lu
- In:
International journal of hospitality management
41
(
2014
),
pp. 56-62
Persistent link: https://www.econbiz.de/10010403105
Saved in:
4
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
5
Consumption as a function of ethnic identification and acculturation
Hui, Michael
;
Laroche, Michel
;
Kim, Chankon
- In:
Marketing and multicultural diversity
,
(pp. 53-69)
.
2006
Persistent link: https://www.econbiz.de/10003291585
Saved in:
6
Social distancing : the effect of density and power on restaurant consumers
Zhang, Lu
;
Wei, Wei
;
Line, Nathaniel D.
;
McGinley, Sean
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012585675
Saved in:
7
When positive reviews backfire : the effect of review dispersion and expectation disconfirmation on Airbnb guests' experiences
Zhang, Lu
;
Wei, Wei
;
Line, Nathaniel D.
;
Cheng, Yusi
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012585693
Saved in:
8
Sustainability communication : the effect of message construals on consumers' attitudes towards green restaurants
Line, Nathaniel D.
;
Hanks, Lydia
;
Zhang, Lu
- In:
International journal of hospitality management
57
(
2016
),
pp. 143-151
Persistent link: https://www.econbiz.de/10011581317
Saved in:
9
Online reviews : the effect of cosmopolitanism, incidental similarity, and dispersion on consumer attitudes toward ethnic restaurants
Zhang, Lu
;
Hanks, Lydia
- In:
International journal of hospitality management
68
(
2018
),
pp. 115-123
Persistent link: https://www.econbiz.de/10011811175
Saved in:
10
Birds of a feather donate together : understanding the relationship between the social servicescape and CSR participation
Line, Nathaniel D.
;
Hanks, Lydia
;
Zhang, Lu
- In:
International journal of hospitality management
71
(
2018
),
pp. 102-110
Persistent link: https://www.econbiz.de/10011849621
Saved in:
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