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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Magnusson, Peter"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Functional food"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Functional food
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
26
Brand image
7
Markenimage
7
Beziehungsmarketing
6
Relationship marketing
6
Brand
4
Brand management
4
Designation of origin
4
Distribution channel
4
Globalisierung
4
Globalization
4
Herkunftsbezeichnung
4
International marketing
4
Internationales Marketing
4
Markenartikel
4
Markenführung
4
Vertriebsweg
4
Cultural identity
3
Kulturelle Identität
3
Welt
3
World
3
Advertising effects
2
Cluster analysis
2
Clusteranalyse
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Country of origin
2
Customer relationship management
2
E-commerce
2
Einzelhandel
2
Electric vehicle
2
Electronic Commerce
2
Elektrofahrzeug
2
Ethnic group
2
Ethnische Gruppe
2
Market segmentation
2
Online retailing
2
Online-Handel
2
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Article
24
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21
Aufsatz in Zeitschrift
21
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3
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3
Arbeitspapier
2
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2
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2
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Language
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English
26
Author
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Laroche, Michel
Loureiro, Sandra Maria Correia
Magnusson, Peter
Pelsmacker, Patrick de
Verhoef, Peter C.
Geuens, Maggie
16
Van Kenhove, Patrick
12
Van den Poel, Dirk
11
Vermeir, Iris
10
Gijsbrechts, Els
9
Warlop, Luk
9
Pandelaere, Mario
7
De Bock, Tine
6
Diamantopoulos, Adamantios
6
Neslin, Scott A.
6
Bijmolt, Tammo H. A.
5
Christodoulides, George
5
Clement, Michel
5
Dekimpe, Marnik G.
5
Hoffmann, Stefan
5
Keh, Hean Tat
5
Pauwels, Koen
5
Septianto, Felix
5
Weijters, Bert
5
Cleveland, Mark
4
He, Jiaxun
4
Kamakura, Wagner A.
4
Kim, Jungkeun
4
Mai, Robert
4
Michaelidou, Nina
4
Sattler, Henrik
4
Schmitt, Bernd
4
Van Kerckhove, Anneleen
4
Westjohn, Stanford A.
4
Yoon, Carolyn
4
Zdravkovic, Srdan
4
Aiking, Harry
3
Aspara, Jaakko
3
Babin, Barry J.
3
Bagozzi, Richard P.
3
Balabanis, George
3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International marketing review
Marketing and multicultural diversity
Marketing letters : a journal of research in marketing
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
36
Journal of retailing and consumer services
13
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Psychology & marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international marketing
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
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ECONIS (ZBW)
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21
Understanding consumers' multichannel choices across the different stages of the buying process
Gensler, Sonja
;
Verhoef, Peter C.
;
Böhm, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 987-1003
Persistent link: https://www.econbiz.de/10009684826
Saved in:
22
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
23
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
24
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
25
The influence of self-construal on consumer responses to sizing discrepancy
Jung, Hyeyoon
;
Magnusson, Peter
;
Peng, Yi
- In:
International marketing review
40
(
2023
)
6
,
pp. 1325-1343
Persistent link: https://www.econbiz.de/10014470376
Saved in:
26
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
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