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~isPartOf:"Applied economics"
~isPartOf:"Journal of Australian political economy"
~isPartOf:"Journal of business research : JBR"
~subject:"Kundenwert"
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Kundenwert
Relationship marketing
655
Beziehungsmarketing
653
Australien
503
Australia
498
Consumer behaviour
382
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382
Brand management
162
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Applied economics
Journal of Australian political economy
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of retailing and consumer services
30
SpringerLink / Bücher
21
The journal of business & industrial marketing
21
International journal of hospitality management
20
Journal of marketing
20
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of strategic marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
The journal of services marketing
14
The service industries journal
14
Journal of service research : JSR
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Marketing theory
9
Technological forecasting & social change : an international journal
9
Business horizons
8
International journal of electronic customer relationship management : IJECRM
8
Journal of business-to-business marketing
8
Journal of marketing analytics : JMA
8
Journal of marketing management : MM
8
Marketing intelligence & planning
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Springer eBook Collection / Business and Economics
8
Tourism management : research, policies, practice
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European management journal
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Journal of service research
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Management decision : MD
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Service business
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The TQM journal : the international review of organizational improvement
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Cogent business & management
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Creating and managing superior customer value
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ECONIS (ZBW)
60
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1
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
2
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
3
Value creation by "muddling" in the B2B sector
Hultén, Peter
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 781-787
Persistent link: https://www.econbiz.de/10009552502
Saved in:
4
Achieving the promise of AI and ML in delivering economic and relational customer value in B2B
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
144
(
2022
),
pp. 966-974
Persistent link: https://www.econbiz.de/10013185064
Saved in:
5
Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi
;
Parvinen, Petri
;
Martens, Jonas
- In:
Journal of business research : JBR
126
(
2021
),
pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
Saved in:
6
Value quantification capabilities in industrial markets
Hinterhuber, Andreas
- In:
Journal of business research : JBR
76
(
2017
),
pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
Saved in:
7
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
8
The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla
;
Claro, Danny Pimentel
;
Germiniano, Renato
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
Saved in:
9
Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
Saved in:
10
Customer retention and price matching: the AFPs case
Hidalgo, Pedro
;
Manzur, Enrique
;
Olavarrieta, Sergio
; …
- In:
Journal of business research : JBR
61
(
2008
)
6
,
pp. 691-696
Persistent link: https://www.econbiz.de/10003707069
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