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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto; Ghosh Dastidar, Ayan - In: Journal of business research : JBR 145 (2022), pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
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Managing relationships on social media in business-to-business organisations
Cartwright, Severina; Davies, Iain; Archer-Brown, Chris - In: Journal of business research : JBR 125 (2021), pp. 120-134
Persistent link: https://www.econbiz.de/10012494050
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Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão; Pacheco, Diego Augusto de Jesus; … - In: Journal of business research : JBR 142 (2022), pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
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Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar; Kumar, Rishi Kant; Sarraf, Shagun; … - In: Journal of business research : JBR 131 (2021), pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
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The social buyer : a framework for the dynamic role of social media in organizational buying
Gustafson, Brandon M.; Pomirleanu, Nadia; Mariadoss, … - In: Journal of business research : JBR 125 (2021), pp. 806-814
Persistent link: https://www.econbiz.de/10012494179
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Can buzzing bring business? : social interactions, network centrality and sales performance : an empirical study on business-to-business communities
Zhang, Yin; Lu, Baozhou; Zheng, Haidong - In: Journal of business research : JBR 112 (2020), pp. 170-189
Persistent link: https://www.econbiz.de/10012230575
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An integrated social network marketing metric for business-to-business SMEs
Rakshit, Sandip; Islam, Nazrul; Mondal, Sandeep; Paul, … - In: Journal of business research : JBR 150 (2022), pp. 73-88
Persistent link: https://www.econbiz.de/10013365599
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Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha; Slepniov, Dmitrij - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
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E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi; Azer, Jaylan; Ranaweera, Chatura - In: Journal of business research : JBR 164 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014303763